Analytics & Testing

Freshmarketer: Analyze, Test, and Personalize with this Conversion Optimization Suite

The amount of work being put into digital properties and content that doesn’t actually drive any business is mind-boggling. It’s even frustrating on the services side of the industry, where customers will insist on a project to launch a site, integration, or service but then won’t invest in the time and energy to optimize the use of that platform.

Optimization is a key reason companies fail to realize their return on investment (ROI). As a service provider, we insist that optimization is part of the overall process. Without it, the company won’t succeed, and then we’ll be held accountable—even if the client objects to optimization being part of the overall project. We can’t turn down everyone, but we do try!

Freshmarketer - The Intelligent Marketing Automation Software

Freshmarker’s Conversion Optimization Suite Features

You can save time and money by not juggling between tools. Everything you need to analyze, optimize, and personalize your website is in Freshmarketer.

  • Heatmaps: Visualize visitors’ activity on your website. Identify clicks and scrolls in real time. Spot and fix broken links, distracting images, and poorly performing website elements.
Freshmarketer Heat Maps
  • Visitor Session Recording and Replay: Capture your website visitors’ experience and identify where they get stuck, which sections are widely preferred, and the ones that are neglected.
Freshmarketer Session Replay
  • Split Testing: Test multiple URLs and variations to make complex design changes on your site, which can result in better conversions and increase your revenue.
  • A/B Testing: Validate website assumptions to identify better converting web pages. Create variations easily with the WYSIWYG editor and measure revenue goals.
Freshmarketer A/B Testing
  • Personalization: Customize experiences for your website visitors and gently nudge them to convert. Set up and run personalized experiences without involving your tech team.
Freshmarketer Personalization Optimization
  • Form Analytics: Optimize your forms to generate more leads. Measure drop-offs, hesitation time, correction rate, and other metrics to optimize and convert more visitors into leads.
Freshmarketer Form Analysis
  • Funnel Analytics: Track visitor drop-offs on your multi-page website and identify where the conversion opportunity was missed.
Freshmarketer Funnel Analysis
  • Polls and Feedback: Trigger messages at the right time to keep your audience engaged and prevent them from exiting your site.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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