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Analytics & Testing

A Great Tool to Troubleshoot Google Analytics Tracking Codes

Douglas KarrOct 19, 2014

1 minute read

Depositphotos 12483159 s

Oh, those smarties at Google with all their tools! Last week, a client was having some issues with their Google Analytics tracking, trying to segment visitors that were logged in versus those who were not. Central to the troubleshooting was ensuring the right events and data were being passed in to Google. I showed him how I would troubleshoot using the Network tab in Google Chrome’s Developer Tools.

This weekend, he showed me one better… Google has it’s own Chrome plugin, the Google Analytics Debugger. Basically, when you turn the debugger on, all of the variables that are sent to Google are nicely organized in your JavaScript Console of your Chrome Developer tools:

Some of the reviews are spotty… questioning whether or not it supports Universal Analytics (it states that it does). We’re not upgraded to Universal Analytics (yet) but it appears to be working okay for me.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.