Analytics & Testing

Google Analytics: Track Multiple Accounts (New Code)

There’s often a need to track a single page in multiple Google Analytics accounts. For instance, perhaps you have multiple accounts – one for the client and one for your agency – and you’d like to roll the data into each. In order to do that, you’ve got to have both accounts specified on each page.

This was a fairly easy task with the old Urchin (pageTracker) code but is surprisingly easier with the new Google Analytics embed script that’s supplied.

google analytics multiple code

Basically, you simply add the additional account to the _gaq array! If you’d like to add more, you simply change “b” to “c” and so on, and so on. Keep in mind that you’re dropping cookies with each account you’re adding, though, so don’t get too carried away.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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  1. Excellent tip! Thanks for sharing Doug! Is there any detrimental impact to multiple codes in a site if configured correctly? Aside from the additional scattering of cookies all over the place?

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