Groove: Drive Predictable Growth with Smarter Sales Outreach
Modern revenue teams are frequently hindered by fragmented tools and the constant friction of manual data entry. When sales representatives spend more time switching between tabs and updating records than they do engaging with prospects, the entire pipeline suffers. These data blind spots and disjointed workflows lead to missed opportunities, slow lead response times, and a lack of visibility that prevents leadership from making strategic, data-driven decisions.
Groove
Groove, a Clari company, is a comprehensive sales engagement platform designed to unify the entire sales journey by capturing activity and automating workflows. It acts as a single source of truth that allows revenue teams to focus on relationship building rather than administrative tasks.
By integrating essential tools directly into the existing sales workflow, the platform helps teams achieve significant efficiency gains and more consistent growth. The benefit of utilizing this platform lies in its ability to eliminate the swivel-chair effect, where reps waste time moving between email, calendars, and CRM systems. Instead, it provides predictive insights and AI-powered automation that guide sellers through every stage of the customer journey. This leads to higher data integrity, more accurate forecasting, and the ability to move through the pipeline in lockstep with buyer needs.
The platform provides a robust suite of tools designed to optimize every touchpoint and ensure no lead falls through the cracks.
- AI Assistants and Agents: These tools provide personalized engagement suggestions and automate routine tasks for every quota-carrying member of the team to ensure high-quality outreach.
- Analytics and Insights: The platform delivers comprehensive analytics and predictive insights that help managers and reps identify which activities are driving the most revenue.
- Automated Campaigns: Users can streamline outreach with automated sequences and follow-up schedules that ensure consistent communication across all customer touchpoints.
- CRM Activity Capture: By automatically logging every email, meeting, and interaction, the system ensures your CRM remains a complete and accurate record without manual effort.
- Mobile and Tablet Integration: The platform offers mobile capabilities that allow sellers to manage their pipeline, respond to leads, and update records from anywhere, ensuring productivity doesn’t stop when they leave their desks.
- Playbooks and Orchestration: Teams can follow easy-to-use playbooks that standardize winning sales behaviors and ensure a coordinated approach to revenue execution.
- Salesforce Integration: A deep, seamless integration with Salesforce ensures unmatched data integrity and a streamlined experience that keeps sellers working within their primary environment.
These features work in tandem to transform how revenue teams operate, moving them away from guesswork and toward a more disciplined, automated execution strategy. The platform effectively handles the heavy lifting of data management so your team can focus on the art of selling.
Groove has completely changed the type of conversation we have with our team. Now, we can finally be data-driven and strategic, and less ‘here’s the buttons you need to click to send an email.’
Gavin Grisham, Global Digital Sales Tools at F5 Networks
According to data from users, companies like Tenable have seen reps increase productivity by 30%, while PopularPays reduced inbound lead response times from two days to just five minutes and increased booked meetings by 54%. Overall, teams utilizing the platform accelerate their time to revenue by over 20% every week.
Getting started with the platform is a straightforward process centered on integration and alignment. Most teams begin by connecting their Salesforce instance and existing communication tools to the platform. From there, you can take a guided tour of the AI assistants or book a personalized demo to see how the playbooks can be tailored to your specific sales cycle. Once implemented, the automation begins capturing activity immediately, allowing you to refine your revenue cadence based on real-world data.
