Content Marketing

GSTV: Target Consumers at the Pump with Location-Based Video Experiences

Every day, millions of Americans get in their vehicles and go. Fueling up drives commutes, commerce, and connection; and that’s when GSTV has their undivided attention.

Daily, at tens of thousands of locations, their national video network owns a unique moment that matters, when consumers are engaged, receptive, spending more today and influenced for tomorrow and beyond. In fact, GSTV reaches 1 in 3 American adults monthly, engaging viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey.

GSTV Overview

Case studies of GSTV include social engagement, retail sales lift, increasing ad effectiveness, store and dealership visitation, lift in consumer spending, building viewer awareness and tune-in, and lifts in website visitation.

GSTV Reach

GSTV engages adults with hundreds of millions of individual 1-to-1 interactions to entertain, inform, connect, and deliver a moment that moves today and matters tomorrow. Benefits of their target audiences include:

  • Spending – A young, active, affluent audience, who spends +1.7x more following a fuel transaction
  • Real People – A Nielsen audited network, with no bots, no fraud and no DVRing
  • Brand Safe – Premium content curated for a general audience
  • Engagement – Traveling, dining, listening, shopping, spending, and more while engaging at a pause point in their journey

Capabilities through GSTV’s 95 million unique visitors includes the ability to target first party audiences based on their demographic, geographic, and behavioral data.

GSTV helps marketers achieve quantifiable business results and maximize their ad spend. GSTV has delivered double-digit increases in retail visitation, millions of dollars in sales lift, and significant increases in brand metrics for some of the world’s largest advertisers.

GSTV Extends Content with Loop Media

Loop Media, a streaming media company focused exclusively on premium short-form video, announced a content partnership with GSTV to produce and share short-form music videos, top new music videos, movie trailers for new releases, and top movie trailer compilations.

This short form streaming content provides opportunities for brands and marketers to effectively target consumers outside the home.

Contact GSTV

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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