As a personal and professional blogger, I have trouble pumping out a blog post every day due to my work load and other time constraints. But if you want to be successful as a blogger, whether it be personally or professionally, you have to encompass three things: timeliness, relevance. To incorporate each of these elements, it is imperative that you have a plan. Here are 3 quick tips to helping you blog more efficiently:
1. Create a content schedule.
Decide which days you want to post on your blog and keep producing content on these days. When readers know when to expect content, they will be more likely to read your posts on those days. Also, try to post at least three times during the week. It keeps your business top of mind, and it helps with SEO, marketing and brand development.
2. Create a content plan.
Most of the time, the problem is trying to figure out what you want to blog about. Look at your calendar – if you're going to a relevant event soon, plan to write about it the next day. Having a plan of what to write about makes it easier for you to complete your blogging task for that day.
3. Timing is important.
Write about things that are timely and promote your posts in a timely manner. If you're writing about a hot topic, make sure you share when it is most advantageous from an SEO and marketing perspective.
Taking the time to plan your blog for the next month or next week will save you time in the long run. But don't forget to improvise when necessary!