Jenn Lisak Golding

Jenn Lisak Golding is President and CEO of Sapphire Strategy, a digital agency that blends rich data with experienced-back intuition to help B2B brands win more customers and multiply their marketing ROI. An award-winning strategist, Jenn developed the Sapphire Lifecycle Model: an evidence-based audit tool and blueprint for high-performing marketing investments.
  • Sales EnablementSales enablement tips and technology

    Sales Enablement Tips and Technology

    The intertwining of marketing and sales funnels is reshaping how we approach business, especially in sales. The concept of sales enablement, which bridges the gap between marketing and sales while generating revenue, has become crucial. It’s vital to align these initiatives for the success of both departments. What is Sales Enablement? Sales enablement refers to the strategic use of technology…

  • Marketing InfographicsWhy You Should Take Breaks At Work

    The Science of Taking Breaks: Boost Your Productivity and Well-Being

    It should come as no surprise that the expectations for many sales and marketing professionals are growing. We’re faced with rapidly changing technology, budgetary challenges, and a growing number of mediums and channels… all of which could be killing us as we sit in our chairs longer staring at screens. In recent years, I’ve made significant changes to my lifestyle.…

  • Content MarketingHow to do a Reverse Image Search with TinEye

    TinEye: How To Do A Reverse Image Search

    As more and more blogs and websites are published daily, a common concern is the theft of images that you have purchased or created for your personal or professional use. TinEye, a reverse image search engine, allows users to search a specific URL for images, where you can see how many times the images were found on the web and…

  • Marketing Infographics
    PR Crisis Communication Checklist

    10 Steps to Managing Crisis Communications

    Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. Crisis communications can be overwhelming — from the delayed response to what you’re supposed to say to all of the social mentions coming into determining whether or not it is a real crisis. But amid the chaos, it is always important to have…

  • Marketing InfographicsHow to choose the right technology for your business

    Build or Buy? Solving Business Problems With the Right Software

    That business problem or performance goal that’s stressing you out lately? Chances are its solution hinges on technology. As demands on your time, budget, and business relationships mount, your only chance of staying ahead of competitors without losing your mind is through automation. Shifts in buyer behavior demand automation You already know automation is a no-brainer in terms of efficiencies:…

  • Sales EnablementSales Enablement Technology Stack

    Technology for Successful Sales Enablement

    In today’s world, technology and sales enablement go hand in hand. It would be best to track your prospect’s activities to qualify them as hot or soft leads. How are prospects interacting with your brand? Are they interacting with your brand? What tools are you using to track this? We worked with a sales proposal platform to create an infographic…

  • Email Marketing & Automation
    Holiday Email Marketing Guide

    The Ultimate Holiday Email Marketing Guide Infographic

    ‘Tis the season for holiday marketing, and our email verification software sponsor NeverBounce, has created the ultimate holiday email marketing guide for your viewing pleasure. The National Retail Federation’s data show that spending is increasing this year, primarily online and driven by digital efforts. Email marketing mainly plays a large part, and retailers need to keep their lists clean and fresh…

  • Content Marketing
    Wooing More Buyers & Reducing Waste Through Intelligent Content

    Wooing More Buyers and Reducing Waste Through Intelligent Content

    Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target…

  • Marketing Infographics
    Who Owns Teleprospecting Infographic 2016

    Who Owns Teleprospecting?

    At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns what part of the sales journey? What constitutes a qualified lead? What is the logical progression of a lead-turned-buyer? If…

  • Sales Enablement
    Cold Calling is Dead But Calling Isnt

    Replace Your Sales Reps’ Dialing Activities With Live Conversations

    For decades, cold calling has been the bane of most salespeople’s existence, where they spend hours trying to get someone on the phone with little to no return. It’s inefficient, difficult and often unpredictable. However, since there is a direct correlation between outbound sales volume and a team’s closed sales rate, cold calling is a necessary evil for today’s outbound or…

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