10 Steps to Managing Crisis Communications

Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. Crisis communications can be overwhelming — from the delayed response as to what you’re supposed to say to all of the social mentions coming in to determining whether or not it is a real crisis. But in the midst of the chaos, it is always important to have a plan. We worked with our social monitoring platform sponsors

Build or Buy? Solving Business Problems With the Right Software

That business problem or performance goal that’s stressing you out lately? Chances are its solution hinges on technology. As demands on your time, budget and business relationships mount, your only chance of staying ahead of competitors without losing your mind is through automation. Shifts in buyer behavior demand automation You already know automation is a no-brainer in terms of efficiencies: fewer errors, costs, delays, and manual tasks. Just as important, it’s what customers now expect.

TinEye: Reverse Image Search

As more and more blogs and websites are published daily, a common concern is theft of images that you have purchased or created for your personal or professional use. TinEye, a reverse image search engine, gives users the ability to search a specific url for images, where you can see how many times the images were found on the web and where they were used. If you purchased a stock image from sources like our

The Ultimate Holiday Email Marketing Guide Infographic

‘Tis the season for holiday marketing, and our email verification software sponsor NeverBounce has created the ultimate holiday email marketing guide for your viewing pleasure. The National Retail Federation’s data continue to show that spending is going up this year, especially online and driven by digital efforts. Email marketing particularly plays a large part, and retailers need to stay on top of keeping their lists clean and fresh to protect their sender reputation and deliverability. Some

Are Lead Forms Dead?

Short answer? Yep. At least in the traditional sense, and by “traditional” we mean demanding visitors’ information before you’ve provided value, or using stale, static content as an incentive. Let’s back up that truck for some background: In our work helping clients increase their online conversions, we’ve noticed a significant, consistent drop in web visitors filling out traditional lead forms. There’s a good reason for that. Buyer behavior is changing, largely because the technology, information