‘Tis the season for holiday marketing, and our email verification software sponsor NeverBounce has created the ultimate holiday email marketing guide for your viewing pleasure. The National Retail Federation’s data continue to show that spending is going up this year, especially online and driven by digital efforts. Email marketing particularly plays a large part, and retailers need to stay on top of keeping their lists clean and fresh to protect their sender reputation and deliverability. Some startling stats for the 2016 holiday season: 92% of holiday shoppers buy online. The projected increase in non-store sales for this year’s holiday season is 7
Short answer? Yep. At least in the traditional sense, and by “traditional” we mean demanding visitors’ information before you’ve provided value, or using stale, static content as an incentive. Let’s back up that truck for some background: In our work helping clients increase their online conversions, we’ve noticed a significant, consistent drop in web visitors filling out traditional lead forms. There’s a good reason for that. Buyer behavior is changing, largely because the technology, information and connectivity available to them keeps evolving and reshaping their behavior. As a result, your buyers have grown far more knowledgeable, discerning, demanding, and distracted.
Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target audience. That’s a big problem. “You can have the best content in the world,” shared Ann Rockley, founder of the Intelligent Content Conference, “but if you can’t get it to your customers and prospects at the right time, the right
Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. It can be overwhelming — from the delayed response as to what you’re supposed to say to all of the social mentions coming in to determining whether or not it is a real crisis. But in the midst of the chaos, it is always important to have a plan. We worked with our social monitoring platform sponsors at Meltwater to develop this terrific infographic on the 10 Steps to Managing Crisis Communications. Their expertise along with the software they’ve built have provided the
At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns what part of the sales journey? What constitutes a qualified lead? What is the logical progression of a lead-turned-buyer? If you can’t answer these questions with utmost clarity, confidence and agreement between Marketing and Sales, you’re leaving money on the table. Lots of it. It’s no wonder 79% of marketing leads never convert into sales. Here’s how practices compare: Typical