Jenn Lisak Golding

Jenn Lisak Golding is President and CEO of Sapphire Strategy, a digital agency that blends rich data with experienced-back intuition to help B2B brands win more customers and multiply their marketing ROI. An award-winning strategist, Jenn developed the Sapphire Lifecycle Model: an evidence-based audit tool and blueprint for high-performing marketing investments.
  • Content MarketingHow to do a Reverse Image Search with TinEye

    TinEye: How To Do A Reverse Image Search

    As more and more blogs and websites are published daily, a common concern is the theft of images that you have purchased or created for your personal or professional use. TinEye, a reverse image search engine, allows users to search a specific URL for images, where you can see how many times the images were found on the web and…

  • Public Relations
    Screen Shot 2014 02 19 at 10.18.58 PM

    10 Steps to Managing Crisis Communications

    Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. Crisis communications can be overwhelming — from the delayed response as to what you’re supposed to say to all of the social mentions coming in to determining whether or not it is a real crisis. But in the midst of the chaos, it…

  • Marketing ToolsHow to choose the right technology for your business

    Build or Buy? Solving Business Problems With the Right Software

    That business problem or performance goal that’s stressing you out lately? Chances are its solution hinges on technology. As demands on your time, budget and business relationships mount, your only chance of staying ahead of competitors without losing your mind is through automation. Shifts in buyer behavior demand automation You already know automation is a no-brainer in terms of efficiencies:…

  • Email Marketing & Email Marketing Automation
    Ultimate Holiday Email Marketing Guide Infographic

    The Ultimate Holiday Email Marketing Guide Infographic

    ‘Tis the season for holiday marketing, and our email verification software sponsor NeverBounce has created the ultimate holiday email marketing guide for your viewing pleasure. The National Retail Federation’s data continue to show that spending is going up this year, especially online and driven by digital efforts. Email marketing particularly plays a large part, and retailers need to stay on top…

  • Content Marketing
    Interactive content types

    Are Lead Forms Dead?

    Short answer? Yep. At least in the traditional sense, and by “traditional” we mean demanding visitors’ information before you’ve provided value, or using stale, static content as an incentive. Let’s back up that truck for some background: In our work helping clients increase their online conversions, we’ve noticed a significant, consistent drop in web visitors filling out traditional lead forms.…

  • Marketing Infographics
    Wooing More Buyers & Reducing Waste Through Intelligent Content

    Wooing More Buyers and Reducing Waste Through Intelligent Content

    Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target…

  • Marketing Infographics
    Who Owns Teleprospecting Infographic 2016

    Who Owns Teleprospecting?

    At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns what part of the sales journey? What constitutes a qualified lead? What is the logical progression of a lead-turned-buyer? If…

  • Sales Enablement
    Cold Calling is Dead But Calling Isnt

    Replace Your Sales Reps’ Dialing Activities With Live Conversations

    For decades, cold calling has been the bane of most salespeople’s existence, where they spend hours trying to get someone on the phone with little to no return. It’s inefficient, difficult and often unpredictable. However, since there is a direct correlation between outbound sales volume and a team’s closed sales rate, cold calling is a necessary evil for today’s outbound or…

  • Content MarketingDIve Deep into EVERY piece of Content

    Boomtrain: Machine Intelligence Built for Marketers

    As marketers, we’re always trying to gather intelligence about our customers’ behavior. Whether it’s through analyzing Google Analytics or looking at conversion patterns, it still takes a lot of time for us to go through these reports and make direct correlations for actionable insight. I recently learned about Boomtrain through LinkedIn, and it piqued my interest. Boomtrain helps brand better…

  • Emerging TechnologyWhat is weak conferencing costing you?

    What is Weak Conferencing Costing You?

    I can’t tell you how many times I’ve been on a conference call that was a complete waste of time. Whether it was glitchy software, unprepared presenters, or an audio disaster, it wastes a lot of time and resources. And it certainly doesn’t help when I feel like this happen more than 30 percent of the time. Every meeting—online or…