Jenn Lisak Golding's Articles on Martech Zone
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Where to Focus Your B2B Marketing in 2026 (Ranked by Effectiveness)
B2B marketing is not suffering from a lack of channels. It is suffering from a lack of clarity. Buyers are harder to reach, sales cycles are longer, and AI search, zero-click results, and fragmented digital journeys increasingly blur attribution. Meanwhile,…
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WiseStamp: Unlock The Power of Professional Email Signatures For Sales and Marketing
Every touchpoint with customers and prospects matters. While businesses invest heavily in websites, social media, and advertising, they often overlook one of the most frequently used communication tools: email signatures. These small but mighty elements at the bottom of every…
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Sales Enablement Tips and Technology
The intertwining of marketing and sales funnels is reshaping how we approach business, especially in sales. The concept of sales enablement, which bridges the gap between marketing and sales while generating revenue, has become crucial. It's vital to align these…
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What is Mobile Marketing Automation?
Mobile Marketing Automation ( MMA ) has emerged as a transformative force for businesses seeking to bridge the gap between marketing and sales, while delivering timely and personalized messaging to their prospects. By enabling marketers to deliver content and offers…
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The Science of Taking Breaks: Boost Your Productivity and Well-Being
It should come as no surprise that the expectations for many sales and marketing professionals are growing. We're faced with rapidly changing technology, budgetary challenges, and a growing number of mediums and channels... all of which could be killing us…
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TinEye: How To Do A Reverse Image Search
As more and more blogs and websites are published daily, a common concern is the theft of images that you have purchased or created for your personal or professional use. TinEye, a reverse image search engine, allows users to search…
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Developing a Comprehensive Content Calendar for Your Business Blog
A strong online presence is crucial for businesses to attract and engage their target audience. One of the most effective ways to achieve this is through a well-maintained corporate blog. However, creating consistent, high-quality content can be challenging without a…
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What Are The 5 Simple Questions Your Analytics Analysis Should Be Able to Answer?
The advent of data collection has sparked numerous discussions about analytics, tracking, and measured marketing. As marketers, we undoubtedly recognize the importance of tracking our efforts, but we can become overwhelmed by what we're supposed to track and what we're…
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Who Owns Teleprospecting? Clarifying Roles to Align Sales and Marketing
Teleprospecting remains a critical function in B2B lead generation and revenue growth. However, the question of ownership—whether Marketing or Sales should control teleprospecting efforts—continues to be a point of friction in many organizations. Without clear roles and coordination, businesses risk…
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10 Steps to Managing Crisis Communications
Have you ever had to deal with a crisis relating to your company? Well, you're not alone. Crisis communications can be overwhelming -- from the delayed response to what you're supposed to say to all of the social mentions coming…
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Technology for Successful Sales Enablement
In today's world, technology and sales enablement go hand in hand. It would be best to track your prospect's activities to qualify them as hot or soft leads. How are prospects interacting with your brand? Are they interacting with your…
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Sales Enablement: Closing the Gap Between Sales and Marketing
For years, businesses have struggled to synchronize their sales and marketing teams. Each operates with distinct goals, processes, and technologies, often leading to wasted time, duplicated effort, and lost opportunities. The solution lies in sales enablement—a deliberate effort to align…
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