While businesses and consumers don’t mind filling out some details on a landing page in order to get to information, the statistics are overwhelming that the easier it is the better. Social login makes it easier than ever since the users information is already tied to their social account. Connect with Twitter, Facebook, LinkedIn or Google+ buttons on landing pages and registration pages make it so much easier for the user… while acquiring the necessary data for the marketing or sales department to follow up.
According to Gigya’s new infographic, Social Logins – What CMOs Should Know, socially logged-in users spend more time engaging with the website and are more likely to convert into customers. The following infographic details how social logins impact digital marketing strategies.
If you want to see an example of how it works, check out our new whitepaper library powered by PaperShare – a great tool for increasing the visibility of your whitepapers and capturing registration data easier.