While businesses and consumers don’t mind filling out some details on a landing page in order to get to information, the statistics are overwhelming that the easier it is the better. Social login makes it easier than ever since the users information is already tied to their social account. Connect with Twitter, Facebook, LinkedIn or Google+ buttons on landing pages and registration pages make it so much easier for the user… while acquiring the necessary data for the marketing or sales department to follow up.
According to Gigya’s new infographic, Social Logins – What CMOs Should Know, socially logged-in users spend more time engaging with the website and are more likely to convert into customers. The following infographic details how social logins impact digital marketing strategies.
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My first thought when reading – with convenience for the customer comes an added layer of security for the company.
There’s definitely an opportunity for the company to ‘defer’ the security to the social platform. Great point.
Thanks, Douglas!
very useful !
Obviously there’s huge upside but there is some additional UX overhead in the rest of the experience. I’ve had more than one site where I’ve been unable to file support tickets or had trouble managing my account because I didn’t have a username or password for the company’s site.