Mobile and Tablet Marketing

Promote Your iTunes Podcast with a Smart App Banner

If you’ve read my publication for any extended period of time, you know that I’m an Apple fanboy. It’s simple features like I’m going to describe here that makes me appreciate their products and features.

You’ve probably noticed that when you open a site in Safari in iOS that businesses often promote their mobile application with Smart App Banner. Click on the banner, and you’re taken directly to the App Store where you can download the application. It’s a great feature and works really well to increase adoption.

What you may not have realized is that the Smart App Banner can also be used to promote your podcast! Here’s how it works. Our link for our podcast is:

Using the numeric identifier from our URL, we can add the following meta tag between the head tags in our site:

<meta name="apple-itunes-app" content="app-id=1113702712">

Now, as iOS Safari visitors visit your website on a mobile device, they’re presented with the banner you see in our site above. If they click that, they’re brought directly to the podcast to subscribe!

I really wish that Android would adopt a similar approach!

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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