If you've read my publication for any extended period of time, you know that I'm an Apple fanboy. It's simple features like I'm going to describe here that makes me appreciate their products and features.
You've probably noticed that when you open a site in Safari in iOS that businesses often promote their mobile application with Smart App Banner. Click on the banner, and you're taken directly to the App Store where you can download the application. It's a great feature and works really well to increase adoption.
What you may not have realized is that the Smart App Banner can also be used to promote your podcast! Here's how it works. Our link for our podcast is:
Using the numeric identifier from our URL, we can add the following meta tag between the head tags in our site:
<meta name="apple-itunes-app" content="app-id=1113702712">
Now, as iOS Safari visitors visit your website on a mobile device, they're presented with the banner you see in our site above. If they click that, they're brought directly to the podcast to subscribe!
I really wish that Android would adopt a similar approach!