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Marketing Fail: When Tech Does More Harm Than Good

When we’re working with clients, we often inform them that we’re still in the wild west of online marketing… these are still the young days and not everything has been attempted yet. But that doesn’t mean we still can’t learn from the mistakes of others.

With new technologies emerging almost every day, it takes an experienced and educated marketing professional to know how to harness a new technology’s marketing potential and turn it into sales success. Here, we note the top marketing fails, highlighting what went wrong and how you can avoid making the same mistake. Lattice Engines

This is a rundown of some common mistakes companies make. I’ll fully admit that I often have content errors. And I’d add that I still have yet to see a great application of QR Codes outside of Google Glass (which doesn’t have a keyword). It’s my opinion they’re a failure all around as they don’t incorporate branding and are not as memorable as something like a URL path.

marketing-failures

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