How to Measure and Improve Your Twitter Marketing Strategy

Twitter Marketing and Analytics

There's not too much news on the Twitter front and I have yet to hear back from Jack on my Open Letter to Twitter. That said, I still use Twitter daily, find value amongst the deafening noise, and wish for it to succeed. Can you utilize Twitter to help promote your personal brand, corporate brand, products, or services? Of course!

Fifty-seven percent of users have discovered a new small- or medium-sized business on Twitter, and of those people, half followed through and shopped at the company’s store or website. Furthermore, your followers can be a powerful force for your bottom line: three out of five followers made a purchase based on something they saw on their feed, and 43% plan to make multiple purchases from companies they follow. SurePayroll

SurePayroll developed this infographic – Simple Twitter Analytics Tips to Immediately Improve Your Engagement – translating Twitter's marketing and measurement tips into this detailed infographic:

  • Visibility – regardless of content, just having a corporate branding account improves the perception of a brand to consumers.
  • Call to Action – consumers are more likely to take action on information in Twitter than via a site, social deal, email, or direct mail.
  • Purchase – three out of five followers made a purchase from a small to medium-sized business based on something they saw on Twitter.
  • Metrics – engagement rate, follower growth, and clicks are the most important metrics according to Twitter.

The infographic goes into detail to explain the multiple reports and dashboards available in Twitter's Analytics, including Tweet Activity and Audience Insights.

Visit Your Twitter Dashboard

How to Increase Engagement on Twitter

  • Tweet at the right time using tools like Followerwonk, Buffer, orHootsuite ‘s data and auto-posting.
  • Tweet the right content using photos, videos, quotes, statistics and hashtags to boost sharing.
  • Tweet the right way by posting multiple times a day, repeating tweets, using Twitter chats, live tweeting events, and thanking those who share content.
  • Experiment with different wording, formats, and taking polls.
  • Use tools like Followerwonk and Buzzsumo to find and follow influencers.

twitter marketing tips infographic


  1. 1

    Thanks for sharing this video Doug, it led me to sign-up for Twitter today … after visiting the site about 30 times in the last year. I don’t have clients utilizing Twitter at all yet, but I figured I might as well blaze the trail for them. Maybe I’ll come upon a method to use it to market web design.

    Are there any clients of Patronpath using Twitter? Or exploring it?

  2. 2

    I’m amazed at how Twitter has taken off. At first I thought it was just a fad, but then I started to see it’s value. For a blog owner it’s a great way of connecting the community of readers to you, and hopefully keep them coming back for more…

  3. 3

    I use Twitterfeed too… another really helpful one is Tweet Later ( In addition to getting those blog posts pushed over to twitter with TwitterFeed, you can also send auto-welcome messages, direct messages, and even queue up tweets to be released at future dates using tweet later. It’s a great tool for marketing purposes if you throw a link in auto-welcome messages.

    I have a free report and some accompanying videos all on Twitter marketing & getting traffic from twitter that you might find to be a good match with your readers. Let me know if you’re interested in talking about twitter some more, any time, and at your convenience.

    I’m easy to get a hold of…

    -Chris Vendilli

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