Our New Martech Zone Logo Unveiled for 2019
One area that I didn’t invest in branding was this site. While my company had a great logo that I love, and we work with all of our clients on their branding, I wasn’t available to work on the Martech Zone brand.
The old M symbol was a slightly modified illustration I purchased hastily after switching the domain. It was pretty plain, didn’t represent anything, and bothered me every time I saw it.
My LLC, which oversees the agency, publication, speaking, and consulting, has an incredible logo designed by an amazing designer. He wanted to represent the d and k of DK New Media while showcasing the different paths taken to improve results.
I’ve also always been a fan of blue for my logo; it’s calm, cool, and reassuring. So, rather than starting from scratch with a new logo for Martech Zone, I disassembled and reassembled the DK New Media logo. The likeness is essential as I want to brand the agency and blog with a similar look and feel.
It may not be obvious, but the logo combines an m, t, and z to symbolize MarTech and Zone. I had some fun drafting dozens of examples before jumping into Illustrator to build them. It’s still a bit unconventional, so I believe it represents this publication well.
Along with the logo, I’ve modified the theme. If you’re reading about this in our newsletter, be sure to click through and take a look. I’ve reduced the text, adjusted the heading and body fonts for improved readability, and color-coded the categories (I may need to tweak them).
Feedback is welcome and encouraged!
