One area that I didn’t invest in branding was this site. While my agency had a great logo that I love, and we work with all of our clients on their branding, I just didn’t have the bandwidth to work on the Martech Zone brand… until today.
The old “M” symbol was basically a slightly modified illustration that I purchased in haste after I switched the domain. It was quite plain, didn’t represent anything, and bothered me every time I saw it.
The designer who worked on the Highbridge logo saw that our agency worked in unique and creative ways to increase results for our clients. The symbol is actually a d to the left and k to the right, but with unique paths supporting an upward arrow.
I’ve always been a fan of blue for my logo as well, it’s cool, calming, and reassuring. So, rather than starting from scratch with a new logo for Martech Zone, I disassembled and reassembled the Highbridge logo. The likeness is important as I want to brand the agency and the blog alike.
It may not be obvious, but the logo combines an m, t, and z… to symbolize martech zone. I had some fun drafting dozens of examples before jumping into illustrator and building it. It’s still a bit unconventional, so I believe it’s representative of this blog.
Along with the logo, I’ve lightened up and modified the theme on martech.zone as well. If you’re reading about this in our newsletter, be sure to click through and take a look. I’ve reduced the amount of text, adjusted heading and body fonts for improved readability, and even color-coded the categories (I may need to tweak them).
One of my goals this year is to listen more to you and actually start a conversation with you… shifting my audience into a community. So, feedback is welcomed and encouraged! Let me know what you’d like to learn more about and how I can improve the site and podcasts.