Analyzing Mobile vs Desktop Traffic and Behavior

In this Martech Zone Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends.

Some questions that we discuss with Fernando:

• Can you give us a background on SEMrush?
• Tell us a little bit about your background and your current role.
• Can you explain what your research found on the discrepancy between mobile traffic and ad spend across different industries?
• What does this variance mean for marketers?
• How can marketers analyze their own traffic? How should they manage their percentage of traffic and ads?
• What else can traffic analytics tell us?