Analyzing Mobile vs Desktop Traffic and Behavior
In this Martech Zone Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends.
Some questions that we discuss with Fernando:
- Can you give us a background on SEMrush?
- Tell us a little bit about your background and your current role.
- Can you explain what your research found on the discrepancy between mobile traffic and ad spend across different industries?
- What does this variance mean for marketers?
- How can marketers analyze their own traffic? How should they manage their percentage of traffic and ads?
- What else can traffic analytics tell us?
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