Troy Burk, Right On Interactive

Guest: Episode 22 Aired: Apr 13, 2012

Right On Interactive is a marketing automation company that helps organizations win, keep and grow customers. ROI does this through their lifecycle marketing solution that builds engagement throughout the lifecycle of every customer and prospect. They believe in strategically engaging ideal prospects and customers and moving the right relationships forward – helping client bases of over 300 customers do the same.

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Troy Burk, Right On Interactive

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What is Interactive Marketing?

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