Marc Stein, SVP, Reveals How Dell Technologies is Building a Single View of the Customer

In this Martech Zone Interview, we speak to Marc Stein. Marc is responsible for Dell Technologies Customer Data and Insights. We discuss the advancements that Dell Technologies has made to provide a single view of their customer across all continents, products, and services.

Marc leads a team comprised of data scientists, design thinkers and program managers who translate operational, financial and customer experience data into emerging insights and then drive cross-functional programs to improve customer economics and NPS.

Dell Technologies is unique in the world in that they’ve actually developed a single view of their customers from thousands of different data feeds through a data lake. It’s a fascinating advancement and Marc explains the journey they’ve made, their goals, compliance concerns, and ultimately how the companies within the Dell technologies family is utilizing the data.