Digital Trends That Businesses Aren’t Paying Attention To… But Should Be
For almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe. But before it was a book, the River Pools story (which was the foundation) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing.
In this Martech Zone Interview, we speak to Marcus Sheridan about the growing digital trends that businesses are not paying attention to but are dramatically impacting their sales and marketing processes. 33% of buyers want a sales-free customer purchase journey. Whether a consumer or business buyer, customers are seeking assistance online where they can self-schedule, self-price, or walk through a self-assessment to reach a recommendation.
Marcus shares valuable information on the strategies companies should adopt, including the seldom-seen strategy of disqualifying visitors who are not prospective buyers.
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