This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How to Design a Unique and Memorable Logo
A logo is far more than a decorative asset; it’s the visual embodiment of a brand’s identity, values, and promise. When done right, a logo can be instantly recognizable, emotionally resonant, and enduring. Whether you’re a business owner, creative professional, or startup founder, learning how to create a distinctive and powerful logo is an essential skill that pays dividends across…
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How to Automatically Share Your WordPress Posts to LinkedIn Using Zapier
One of my favorite tools for measuring and publishing my RSS feed or my podcasts to social media is FeedPress. Unfortunately, the platform doesn’t have LinkedIn integration, though. I reached out to see if they were going to add it and they provided an alternate solution – publishing to LinkedIn via Zapier. Zapier WordPress Plugin to LinkedIn Zapier is free…
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TikTok For Business: Reach Relevant Consumers In This Short-Form Video Network
TikTok is the leading destination for short-form mobile video, providing content that is exciting, spontaneous, and genuine. There’s little doubt as to its growth: TikTok Statistics TikTok has 689 million monthly active users worldwide. The TikTok app has been downloaded over 2 billion times on the App Store and Google Play. TikTok ranked as the top most-downloaded app in Apple’s iOS…
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Your Open and Clicks of Your Email Campaign Aren’t Reliable or Accurate… Here’s Why (And What You Can Do About It)
When email marketers look to validate the performance of their emails, they do so with email opens, clicks of URLs, and conversions. However, obtaining reasonable or accurate open or click data from an ESP is becoming increasingly difficult. Yesterday, I launched an outbound email via Hubspot for our company to promote our brand to prospects who are likely attendees of…
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How To Increase Website Reliability with Multi-CDN
A content delivery network (CDN) is a group of servers that are geographically distributed and help in the process of delivering website content to users. This content could be JavaScript files, sheets, videos, HTML pages, etc. With the increasing popularity of CDNs, more companies and websites are starting to utilize them, but this doesn’t mean they can’t still have flaws.…
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How Your Slow Website Is Hurting Your Business
Years ago, we had to migrate our site to a new host after our current host just started getting slower and slower. No one wants to shift hosting companies… especially someone that’s hosting multiple websites. Migration can be quite a painful process. Aside from the speed boost, Flywheel offered free migration so it was a win-win. I didn’t have a…
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Basecamp: From Scattered Client or Campaign Management to Streamlined in One Simple Platform
Marketing teams are the epicenter of campaigns, clients, and constant deadlines — but too often, their tools are scattered, overwhelming, or downright chaotic. If you’re hopping between spreadsheets, Slack, emails, and yet another project management app that never quite fits, you’re not alone. You’ve probably tried your share of tools that promised to solve your chaos. Yet, here you are.…
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Steve Jobs: The Infographic and Insights Beyond the Apple Legacy
I’m an Apple fanboy and believe there are essential lessons that were deployed by Steve Jobs and the amazingly talented people he had working for him. Two lessons stand out for me: Marketing the potential for using your products or using your services is more powerful when marketing than the features you’ve developed. Apple marketing inspired its prospects and customers,…
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Castmagic: Turn Your Podcast Audio Into Ready-To-Use Shareable Content
Podcasting has become an incredibly popular form of media. However, producing high-quality podcast content requires significant time and effort, particularly in post-production tasks such as transcribing, editing, and creating show notes that can be utilized in blog posts, articles, social media updates, and other promotional materials. Castmagic Castmagic is a platform that helps podcasters streamline their workflow and transform their…
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Adobe Portfolio: Build and Host Your Online Portfolio
Creatives need a polished and professional online presence. Whether you’re a designer, photographer, or illustrator, your portfolio should speak volumes before you say a word. But crafting a great-looking site can be complicated and frustrating—especially if you’re not a web developer. That’s where Adobe Portfolio comes in. Adobe Portfolio Adobe Portfolio is a website builder designed for creatives who want…
