This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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ExpressionEngine: A Flexible, Developer-Friendly, and Well-Structured Open Source CMS
The choice of a content management system (CMS) depends on individual needs and project objectives. ExpressionEngine targets users who demand advanced customization, structured content, security, and scalability. This open source platform stands out as a preferred content management system for many individuals and businesses for a variety of reasons, each contributing to its distinct appeal: Flexibility and Customization: ExpressionEngine’s hallmark…
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Storytelling versus Corporate Speak
Many years back I was certified in a hiring process called Targeted Selection. One of the keys to the interview process with a new candidate was asking open-ended questions that required the candidate to tell a story. The reason was that it was a lot easier to get people to reveal their honest answers when you asked them to describe…
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How To Tether Your MacBook Pro to Your iPad or iPhone Wireless to Connect to the Internet via USB
I’ve got a great home office with fiber, and my home is both wired and has an Eero mesh network. It’s a beautiful setup, but today I found myself in trouble. For the first time ever, my fiber provider was having an outage. After confirming with the company that they were down, I had to get some work done but…
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What Is Dropshipping? Who Can Benefit? Tips On Getting Started
People are often reluctant to start an online store because of all the hassles and costs. But imagine if you find a supplier who will pay you the upfront inventory price of thousands of items and manage other operations. It is dropshipping. Dropshipping allows you to start a business and run it from anywhere. Sounds too incredible to be true?…
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A Checklist for Building and Marketing Your Mobile Application
Mobile application users are often deeply engaged, read multiple articles, listen to podcasts, view videos, and interact with other users. It’s not easy to develop a mobile experience that works, though! 10-Step Checklist to Build & Market a Successful App details the necessary course of action – step-by-step from app concept to launch – to help apps reach their full…
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MailTimers: Create Urgency and Boost Conversions with Email Countdown Timers
Capturing your audience’s attention and driving them to take action can be a challenge. Email marketers constantly seek innovative ways to stand out in crowded inboxes and encourage recipients to engage with their messages. One effective strategy is a countdown timer to drive visitors to click on your CTA to create a sense of urgency and scarcity, motivating readers to…
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How To Exclude Tags In Google Tag Manager By The Visitor’s Logged-In User Role in WordPress
Throughout any day, I log into Martech Zone to read form submissions, add and edit content, and improve the site’s performance. At issue is that I don’t want that activity skewing my analytics or executing tags within Google Tag Manager (GTM), such as opening my chatbot or detecting a visitor’s location using an IP lookup service (our chat tag fires…
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Shor: The Linktree Alternative For Building Beautiful Rich Micro-Pages
If your social media profile link points to a single home page, you’re likely losing out on engaging your social profile visitors. Linktrees are tools that aggregate multiple links into one page… typically aggregating several calls-to-action that may interest your visitors. Having a linktree is highly beneficial for social media profiles for several reasons: Consolidate Multiple Links: Social media platforms…
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The #1 Complaint About Inbound Marketing
Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that I’d make myself with our agency if I didn’t understand how inbound marketing actually worked. Complaint: We’re not getting any…
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TinyLetter: A Free, No Frills Email Newsletter Service
Log into any major email service provider (ESP) nowadays, and if you’re not technically savvy, you’ll probably pass out at the menus, features, functionality, jargon, and reporting. Sometimes, the magic of technology is when someone smart rethinks the process and boils down the application to only the necessities. TinyLetter is a refreshingly simple platform for newsletters, drawing in a diverse…
