This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- E-commerce and Retail
Seizing Market Potential Through Unified Commerce
In the modern business arena, companies grapple with dual challenges: optimizing back-end systems and enhancing customer interactions. As digital channels gain traction for transactions and engagement, while in-store experiences persist, the call for unified commerce is clear. However, technology integration remains a major hurdle. For the second year running, 75% of retailers see technology integration as a primary impediment, up…
- Advertising Technology
Jumpfly: Unlock the Power of Integrated Digital Advertising Services with Monitoring and Reporting
Businesses face the challenge of effectively reaching their target audience across multiple platforms. Managing multiple agencies for different aspects of your digital marketing strategy can lead to a fragmented approach, reducing the overall impact of your efforts. Partnering with a multi-disciplinary digital marketing service provider is crucial to achieve optimal results. This article may appear unique on Martech Zone because…
- Social Media & Influencer Marketing
Viva Engage: Enhancing Internal Communication and Collaboration for Microsoft 365 Users
In today’s fast-paced, hybrid work environment, companies need a reliable way to ensure employees stay connected, informed, and engaged. A unified communication and collaboration platform is essential for teams working across different locations and time zones. This is where Microsoft Viva Engage steps in—an enterprise social network (ESN) that transforms how employees interact, share insights, and stay connected within the…
- Content Marketing
The Composable Roadmap is An Action Plan for Agility
The ability to swiftly adapt and innovate is not just an advantage—it’s a necessity for survival and growth. We explore this in our latest book, The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace, now available. The concept of composability in business architecture advocates dismantling monolithic, rigid systems in favor of flexible, modular components. Why is…
- Customer Data Platforms
Unlocking the Power of ERP Integration in Your MarTech Stack
Organizations constantly seek ways to streamline processes, improve efficiency, and gain a competitive edge. One of the most effective ways to achieve these goals is by integrating Enterprise Resource Planning (ERP) software into your Marketing Technology (MarTech) stack. Enterprise Resource Planning software is a comprehensive business management solution that combines various functions, such as finance, accounting, supply chain, manufacturing, human…
- Email Marketing & Automation
Exclaimer: Transforming Email Signatures Into A Marketing Powerhouse
Exclaimer has revolutionized how businesses approach their marketing personalization efforts through the use of their email signatures. By harnessing the power of Exclaimer, businesses unlock a potent, yet underused marketing channel that marries the twin objectives of brand consistency and personalized customer engagement. Research shows that companies excelling at personalization generate 40 percent more revenue from those activities than average players. Let’s…
- Marketing Tools
Mangools: A Collection of Elegant SEO Tools For Optimizing Your Site for Search Engines
Search results are an ideal channel for acquiring meaningful, intent-driven traffic to your business online. Of course, businesses and marketers face the challenge of optimizing their websites amidst ever-evolving search engine algorithms and; quite honestly, a rather questionable SEO industry where consultants either don’t keep up or ignore the needs of the business altogether as they look to just game…
- Customer Data Platforms
Spiro: An AI-Driven CRM for Manufacturers and Distributors That Meets Today’s Sales Challenges
Managing customer relationships and sales processes can be daunting, especially for manufacturers and distributors. Traditional CRM systems often fall short, frustrating manufacturers and distributors with manual data entry, lack of visibility, and missed opportunities. However, Spiro, an AI-driven CRM, is changing the game by addressing these challenges head-on and providing a comprehensive solution. One of the most common complaints about…
- Analytics & Testing
From Guesswork to Growth: How Machine Learning is Rewriting the Rules of Marketing Attribution
I’ve always been a bit of an attribution cynic. Not because measurement doesn’t matter… it does. But because so many of the nudges that shape a purchase will never be captured in a log file. You notice a neighbor driving the exact make and model you’ve been eyeing. You catch a 15-second commercial in a hotel room on a business…
- Social Media & Influencer Marketing
Unlocking the Power of Social Media Psychology for Sales and Marketing Professionals
Social media has become a powerful force in shaping consumer behavior, offering unprecedented opportunities for sales, marketing, and business professionals to engage prospects and customers. But beyond simply sharing content, social media platforms tap into deep-seated psychological triggers that influence how people feel, think, and act. To truly harness social media’s potential, it’s essential to understand its psychological impact on…
