This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Marketing Tools
In the Next 25 Years, My Predictions
It’s fun to think about the future and what it might bring. Here’s a collection of my predictions… Computer monitors will be flexible, light, wide, and inexpensive. Primarily made of plastics, the manufacturing processes will get cheaper and cheaper. The convergence of phones, television, and computing will be largely complete. Cars and airplanes will still run on gas. The United…
- Content Marketing
How To Easily Check, Monitor, And Fix Broken Links in WordPress
Martech Zone has gone through multiple iterations since launching in 2005. We’ve changed our domain, migrated the site to new hosts, and re-branded multiple times. There are now over 5,000 articles here with almost 10,000 comments on the site. Keeping the site healthy for our visitors and for search engines in that time has been quite the challenge. One of…
- E-commerce and Retail
JungleScout: Tools and Training To Launch And Grow Your Sales On Amazon
There’s no understating the impact of Amazon on the retail and ecommerce. Not to mention the devastation that occurred in the retail industry due to the pandemic and the subsequent decision to lockdown the vast majority of small retailers. Today, more than 60 percent of consumers start their online shopping searches on Amazon. Amazon’s revenue from its marketplace sellers increased…
- Content Marketing
Xara: Create Visually Engaging Marketing Documents in Minutes
There’s not a day that goes by that I’m not working in Illustrator, Photoshop, and InDesign and I’m constantly frustrated by the lack of consistency in each tool’s offerings. I received a note from the team at Xara a week ago to take their online publishing engine for a test drive. And I’m absolutely impressed! Xara Cloud is a new…
- Content Marketing
Sounding Crystal Clear: The Best USB Microphones for Your Home Office
The rise of remote work has highlighted the importance of high-quality audio. A good USB microphone can make all the difference, whether you’re attending virtual meetings, recording podcasts, or chatting with colleagues. But with so many options available, how do you choose the right one for your home office? This guide breaks down the different types of microphones, key features,…
- Marketing Infographics
10 Keys to Mastering the Instagram Algorithm for Business Growth in 2025
Instagram’s algorithm in 2025 is a sophisticated system designed to deliver personalized, engaging content based on user behavior, interests, and interactions. For businesses and influencers, understanding this system is critical not only for visibility but for conversion and website traffic as well. One of the most effective ways to game the algorithm is to use Instagram’s content formats – Single…
- Content Marketing
Lumavate: A Product Experience Management Platform for Exceptional Product Experiences
Product manufacturers face significant challenges when managing vast amounts of product data and delivering exceptional digital experiences to their customers. Scattered spreadsheets, disconnected systems, and reliance on IT resources often hinder productivity and lead to inconsistent product information across various touchpoints. This results in a disconnected customer experience and makes it difficult for manufacturers to showcase their products effectively and…
- Content Marketing
Mastering the 10 R’s To Maximize Your Corporate Blogging Strategy
Companies blog for several strategic reasons, which can play a pivotal role in their broader sales and marketing efforts: To Drive Traffic: Blogging increases a company’s visibility on search engines. Regularly updated content indexed by search engines drives new visitors to the company’s website, which can be converted into leads. To Establish Authority: By publishing informative and expert content, a…
- Content Marketing
Consumer Data You Should Be Tracking in Your Interactive Content
While we can all, for the most part, agree that interactive content isn’t anything “new,” advances in marketing technology have made interactive content all the more useful to one’s marketing efforts. Most types of interactive content allow brands to collect copious amounts of information on consumers — information that can be used to better cater to consumer needs and help…
- E-commerce and Retail
Repricing: How Amazon Repricing Works and How Long It Takes
Amazon reported that merchants selling on its marketplace accounted for 45% of units sold in the second quarter of 2015, up from 41% the year before. With millions of sellers selling billions of products in a commerce site like Amazon, sellers benefit from adjusting their pricing so they’re both competitive and can still maintain profits. Repricing is the strategy of…
