This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Alteryx: An AI Analytics Platform To Unlock Insights at Enterprise Scale
Organizations are drowning in data but starving for insights. Extracting meaningful information from vast and complex datasets is a major challenge, requiring significant time, resources, and technical expertise. Many companies struggle to keep up with the growing demands of data analysis, leading to missed opportunities and suboptimal decision-making. Alteryx AI Analytics Platform The Alteryx AI Analytics Platform is a unified,…
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How A Creative Team Built an Executive Scorecard To Demonstrate Their Value To The C-Suite
High quality creative content is crucial to digital marketing. It’s the fuel for marketing automation, digital advertising, and social media. Yet, despite the outsized role creative content plays, getting the c-suite interested in the work that goes into it is a challenge. Some leaders see the initial brief, and most see the outcome, but very few know what goes on in-between. There’s…
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Prospects Of Combining Blockchain Technology And Internet Of Things
The technology behind Bitcoin allows transactions to be carried out reliably and securely without the need for an intermediary. These technologies have gone from being practically ignored to becoming the focus of the innovation of the big banks. Experts estimate that using blockchain technologies can mean a 20,000 million-dollar saving for the sector by 2022. And some go further and…
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Your Keyword Research Must Answer These Questions
Keyword research remains a cornerstone of successful SEO and content strategies. However, as Google’s algorithms have become more sophisticated, particularly with the introduction of helpful content updates, the approach to keyword research has shifted. Today, it’s not just about finding high-volume search terms; it’s about understanding user intent and providing valuable, question-answering content. Let’s explore the essential questions your keyword…