Content MarketingMarketing Infographics

DIY Infographic Production: A Step-by-Step Guide

Creating impactful infographics is a crucial skill in online marketing. With 200 million people on the FTC’s do-not-call list, diminishing email usage, and 78% of Internet users conducting product research online, infographics have become a go-to strategy for marketers looking to generate buzz, positive PR, and improve their online visibility.

But what if you don’t have the budget to hire a professional infographic design firm and want to do it yourself (DIY)? Here’s a comprehensive guide on how to craft your compelling infographics.

  1. Ideation: Ideation is the first crucial step in creating an infographic. Start by monitoring popular social media platforms, like Twitter and Facebook, to gauge activity around your chosen topic. Explore social news aggregators like Digg and Reddit to identify trending subjects. Organize brainstorming sessions to refine your ideas, leveraging input from others to ensure you’re on the right track. Additionally, seize opportunities from timely events with high online activity and aim to simplify complex topics or provide how-to guides that people will find valuable.
  2. Idea Selection: After generating a pool of ideas, it’s time to select the most promising one. Assess each idea based on several criteria: Does it align with the editorial focus of the website where it will be published? Is there substantial and credible support for your idea? Is the idea easy for your target audience to understand? Are you personally interested in the idea? Does it offer a fresh angle on the topic? Choose the idea that best meets these criteria to move forward.
  3. Research: Research forms the foundation of your infographic’s credibility. Start your research with authoritative sources, such as government agencies and educational institutions, or reputable online sources. Ensure that the data you gather supports your chosen topic. In this step, it’s crucial to curate and select only the most relevant and reliable information to include in your infographic.
  4. Organize Information: Effective organization is key to a successful infographic. Begin by creating a conceptual visualization of your infographic, considering color palettes and illustrations that convey your intended message. Use titles, subtitles, and other indicators to structure your content logically within the infographic. This organization will guide the designer in presenting the information visually.
  5. First Full Draft: Once you’ve organized your content, it’s time to create the first full draft of your infographic. Check to ensure that all the necessary content is present and accurate. Evaluate the effectiveness of the illustrations in helping your audience understand the topic. Verify that the sections flow cohesively and maintain a consistent theme throughout the infographic.
  6. Revisions: Infographic refinement is essential for a polished final product. Review your infographic from three different perspectives: editorial, conceptual, and visual. Check for completeness, relevance, and accurate sourcing from an editorial standpoint. Assess the flow and coherence of the infographic conceptually. Finally, ensure that the visuals enhance comprehension and engagement, rather than detracting from the message.
  7. Plan Production: The final step involves planning the production process. Allocate time for content research, as proficient internet search skills are essential for finding up-to-date and relevant sources. Dedicate time to visualization and art direction, as quality design enhances the legitimacy and appeal of your infographic. Aim for a first draft that is approximately 75% perfect. Prioritize idea selection by choosing the best concept from your ideation phase. Keep ideation ongoing by staying attuned to the latest news and trends. Finally, plan for 3-4 revision cycles to fine-tune your infographic.

By following these step-by-step guidelines, you can harness the power of infographics to bolster your online marketing endeavors, increase your website’s visibility, and engage your target audience effectively.

Remember that infographics are invaluable tools, allowing you to convey complex information engaging and visually appealingly. Incorporate them into your strategy to remain competitive in the ever-evolving online landscape.

DIY Infographic Guide
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Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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