This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Customize Your WordPress Feed With A Featured Image and Copyright Statement (Pre and Post Content)
One interesting thing about WordPress is that the featured image has never been incorporated into the RSS feed. This is a bit unfortunate, as selecting or designing the featured image can draw much attention to an article. Prepend Content To The Posts In Your RSS Feed To prepend the featured image to your content isn’t too difficult. Here’s the code…
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Sales and Marketing Training
From Personalization to High-Definition Emotional Intelligence
People with high emotional intelligence (EI) are well-liked, show strong performance, and are generally more successful. They are emphatic and have good social skills: they show an awareness of the feelings of others and manifest this awareness in their words and actions. They can find common ground with a wide range of people and nurture relationships beyond friendliness and the ability to…
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Customer Data Platforms
Zapier: Your Code-Free Workflow Automation for Business
Efficiency isn’t just an advantage; it’s a necessity. Businesses of all sizes constantly seek ways to streamline operations, integrate applications seamlessly, maximize productivity, and reduce downstream errors. Zapier, the online automation tool, is the solution that makes it all possible. Let’s explore what Zapier is, how it works, and why it’s a great alternative to writing code for API integrations.…
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Advertising Technology
Digital Transformation is a Leadership Issue, Not a Technology Issue
For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some top-down push from investors, the board, or the Chief Executive Officer, you might be surprised that the company leadership lacks the experience and skill to push digital transformation (DX).…
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Sales and Marketing Training
The Rise of Revenue Job Titles in Sales and Marketing
With one analyst giving a global recession a 98% likelihood, it’s almost guaranteed that businesses will face significant challenges in the new year. Corporations have responded to the anticipated slow growth — along with astronomical inflation rates — by freezing strategic investments and implementing cost containment measures to build their resiliency. As a result, the sales environment has become increasingly…
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Content Marketing
WordPress: Why I Removed Comments (And How I Removed Them)
I deleted all comments on Martech Zone today and disabled all comments in my child theme. Let’s discuss why it’s a smart move to remove and disable comments on your WordPress website: Spam Prevention: Comments on WordPress sites are notorious for attracting spam. These spam comments can clutter your website and harm your online reputation. Managing and filtering through these…
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Content Marketing
The Five Profitable Positions in any Marketplace
In my former corporate life, I was consistently amazed at the communication gap between those who made the products and those who marketed and sold them. As a tinkerer and a social problem solver, I always tried bridging the gap between makers and marketers. Sometimes, these efforts were successful; sometimes, they were not. Yet while trying to solve the inner…
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Mobile Marketing, Messaging, and Apps
The Most Popular Mobile Apps for Taking, Editing, and Touching Up Photos in 2024
The capabilities of modern photo editing applications are nothing short of incredible. They have transformed the way we capture and enhance our images. Advanced algorithms and artificial intelligence (AI) have revolutionized photo editing, enabling amateur and professional photographers to achieve results that were once the exclusive domain of highly skilled artists and editors. These applications offer tools and features that…
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Artificial Intelligence
How AI and AR Can Help Beauty Brands Attract and Retain Customers
With the rapidly rising popularity of AI and AR, it’s no surprise to see beauty brands embracing the advancements to enhance customer experience, grow sales, and more. While it can raise the concern of whether these technologies are overhyped or actually have lasting substance, AI and AR have proven to be useful in a variety of different areas — and…
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Advertising Technology
Google Ads Auction System Explained: How It Works and What’s Changed in 2025
Google Ads continues to be a cornerstone of digital marketing, offering advertisers a sophisticated yet accessible way to reach their target audiences. At the heart of this platform is the auction system—a behind-the-scenes mechanism that determines which ads appear for which searches, where they appear, and how much advertisers pay. While the fundamental principles remain the same, the system has…
