Pini Yakuel

Pini Yakuel, founder and CEO of Optimove, a profitable and rapidly-scaling business, has over a decade of experience in analytics-driven customer marketing, business consulting and sales. His passion for understanding what drives customer behavior led him to spearhead the development of Optimove, the industry’s leading Customer Marketing Cloud, empowering marketers to maximize their customers’ value. Optimove is used by 180+ businesses, including Zynga, Caesars Interactive, Lucky Vitamin, and Outbrain.