Pini Yakuel

Pini Yakuel, founder and CEO of Optimove, a profitable and rapidly-scaling business, has over a decade of experience in analytics-driven customer marketing, business consulting and sales. His passion for understanding what drives customer behavior led him to spearhead the development of Optimove, the industry’s leading Customer Marketing Cloud, empowering marketers to maximize their customers’ value. Optimove is used by 180+ businesses, including Zynga, Caesars Interactive, Lucky Vitamin, and Outbrain.
  • Analytics & Testing
    optimove focus

    From Personalization to High-Definition Emotional Intelligence

    People with high emotional intelligence (EQ) are well liked, show strong performance and are generally more successful. They are emphatic and have good social skills: they show an awareness of the feelings of others and manifest this awareness in their words and actions. They can find common ground with a wide range of people and nurture relationships that go beyond…

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