This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How To Write Your Marketing Plan for 2024
In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research To prepare for writing a marketing plan, incorporating the Agile Marketing Journey is essential. This journey consists of five stages:…
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The Best Social Sharing Button Plugin for WordPress
One of our clients called this morning and mentioned that whenever they attempted to write a Facebook update and share a link to their site, the update didn’t show the social sharing image we’d provided. I did some tests this morning, and on the desktop browser, it appeared to work fine, but the mobile app inserted a link with no…
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Google Bard: A Powerful AI Tool for Marketers, Sales Professionals, and Developers… With One Heck Of A Roadmap!
The other day, I was in a presentation for a large publishing company with whom I frequently write guest articles. One of the topics they covered was a new policy requiring the authors never to utilize artificial intelligence writing (AI) tools in developing their content. This ridiculous policy will surely fail their publication as a whole. While I agree that…
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How To Identify SEO Opportunities On Your Site To Improve Ranking In Search Results Using Semrush
Over the years, I’ve assisted hundreds of organizations with building out their content strategies and improving their overall search engine visibility. The process is fairly straight forward: Performance – Ensure their site performs well with regard to speed.Device – Ensure their site experience is superior on desktop and especially mobile.Branding – Ensure their site is attractive, easy-to-use, and is consistently…
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Syllaby: Utilize AI To Generate Powerful Social Media Videos At Scale
While an effective medium and channel, developing social media videos is a labor-intensive task that is outside the budgets and resources of most companies. Content is king, and video is now the lifeblood of engagement on social media platforms. Syllaby is an AI-powered video script writer and producer changing the game for businesses and marketers alike. Syllaby isn’t just another…
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Why Multichannel Strategies Are No Longer A Choice… And The Steps To Implement and Execute Them
Multichannel marketing refers to the practice of utilizing multiple marketing channels and touchpoints to reach and engage with your target audience. It involves integrating and coordinating various offline and online channels, such as print media, television, radio, websites, social media, email marketing, mobile apps, and more. Multichannel marketing aims to create a cohesive and consistent customer experience across these different…
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What Are The Common Elements of Viral Content?
Personally, I believe the term viral is a bit overused, especially as a strategy. I do believe that there’s a strategy to make shareable content, though. There are many factors that can contribute to something going viral on the internet. Some of the most important ones include: Content – For content to go viral, it often needs to be interesting,…
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What’s the Impact of a Micro vs. Macro-Influencer Strategies on Instagram
Influencer marketing lies somewhere between the word-of-mouth colleague you trust and the paid advertisement you put on a website. Influencers often have the great ability to build awareness but range in their ability to influence prospects on a purchase decision. While it’s a more deliberate, engaging strategy to reach your core audience than a banner ad, influencer marketing continues to…
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On Demand Webinar: Creating Customer Experience Journeys in Fintech with Salesforce
As digital experience continues to be the top area of focus for Financial Service companies, the customer journey (personalized digital touchpoint occurring across channel) is the foundation of that experience. Please join us as we provide insight into how to develop your own journeys for acquisition, onboarding, retention, and increasing value with your prospects and customers. We’ll also look at…
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SmartDocs: Microsoft Word Document and Sharepoint Management, Repository, and Automation
The demand for efficient content management and document automation is greater than ever with RFPs, SOWs, and other sales documents and contracts. Enter SmartDocs, the unrivaled leader in MS Word Content Management and Document Automation Software. If you’ve been grappling with the challenges of managing content in Microsoft Word and SharePoint, SmartDocs is here to make your life easier. The…
