Repurpose House

Content Marketing Marketing & Sales Videos Social Media & Influencer Marketing

Repurpose House: Drive More Traffic and Leads With This Shareable Social Media Content Service

Douglas Karr Last Updated: Tuesday, August 22, 2023

2 minutes read

Businesses, including mine, are constantly creating new and amazing content for their sites – including videos, podcasts, and articles. While creation is amazing, there’s typically a short lifecycle to that content over time… so the full return on investment on your content is never truly realized.

It’s one of the reasons I push our clients to think more about developing a content library than an endless stream of content production. There’s another problem with most content creation, though… we don’t convert and repurpose the content to drive additional response through other mediums.

When working with clients, we often take a popular blog post and then work it into an infographic, then an infographic into a whitepaper, then a webinar… on and on. The process works fantastic because we already know that the content is popular… so the risk and expense of repurposing it is reduced. Not to mention that organic content has a far greater ROI than acquiring leads through advertising.

But… finding the time and talent to create and repurpose assets is a challenge for every marketing team. Imagine if you had a service that could design and extend your optimized content to social media daily for you…

Repurpose House

Repurpose House is a service that transforms your existing blog, video, or podcast content into custom designs that are optimized for sharing on Twitter, Facebook, Instagram, YouTube, and LinkedIn.

You are paired with dedicated content designers, curators, and social media schedulers to post custom-designed and captioned video and audiograms, image quotes, and thumbnails that are formatted for social feeds, stories, and YouTube. Features of Repurpose House:

Optimization – assets are captioned and sized appropriately for all platforms.
Branded – image and video content is consistently branded with agreed-upon templates that look fantastic.
Flat rate – one price, every month, is applied based on how much content you want to be repurposed and posted.
Fast delivery – submit a request by 5 PM and receive an asset by the morning!

Log in, start a ticket, give your Content Hacker some info, the link to your video/audio or up to 100 words of text from a blog post, and tada – you can receive up to 9 assets per request!

ticket platform google drive repurpose house two

Schedule a Repurpose House Demo

Repurpose House Examples

Here are some great examples of how their service develops outstanding, branded, and optimized content… including video memes, audiograms, and image quotes:

Video Meme

Built from your existing video content, Repurpose House adds a title and readable captions (great since many people have their volume silenced):

Animated Text

Designed from a text snippet from a blog post or article, these videos are fantastic for driving sales and leads from social media back to your site.

Audiograms

Audiograms are videos produced from a quote from your podcast to drive people to subscribe and listen.

Image Quotes

Design a great image using a quote from your article, video, or podcast to drive additional awareness via social media channels.

Image Quote for Social Media Sharing

Clients of Repurpose House are seeing increases in site sessions of 138% and leads by 300%… without spending a dollar on advertising, all by repurposing your existing content and strategically sharing it on social media channels.

Get Started With Repurpose House

Douglas Karr Last Updated: Tuesday, August 22, 2023

2 minutes read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media oversees my consulting, publications, podcasts, workshops, webinars, and speaking opportunities. Highbridge, my agency with two other partners, helps companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media