Content MarketingMarketing & Sales Videos

Royalty-Free Stock Footage, Video Effect, Video Clip, and Animation Sites

B-roll, stock footage, news footage, music, background videos, transitions, charts, 3D charts, 3D videos, video infographic templates, sound effects, video effects, and even full video templates for your next video can be purchased online. As you’re looking to streamline your video development, these packages can accelerate your video production and make your videos look far more professional in a fraction of the time.

Here are the tips on finding the right stock video footage for your project:

  1. Define Your Project Needs: When looking for the right stock video footage for your project, it’s crucial to start by defining your project’s needs. Identify the specific purpose and message you want to convey, and determine the style, tone, and emotions you aim to evoke in your audience.
  2. Budget Considerations: Budget considerations are also essential. Establish a budget for your stock footage, keeping in mind that different clips come with varying licensing costs. This step will help you narrow down your options and make cost-effective choices.
  3. Search on Reputable Stock Footage Websites: Next, search on reputable stock footage websites like Shutterstock, Adobe Stock, or Getty Images. These platforms provide extensive libraries of footage. Use their search features to filter footage by keywords, resolution, and other relevant criteria. We’ve got the list below!
  4. Use Relevant Keywords: When conducting searches, using relevant keywords is crucial. Be specific and use keywords that accurately describe the scenes or elements you need in the footage. Consider the emotions, concepts, or objects you want to include in your project.
  5. Check Licensing Options: Checking licensing options is a fundamental step. Understand the licensing terms, such as royalty-free or rights-managed, and ensure that the chosen license aligns with your project’s intended use, whether it’s for commercial purposes or editorial content.
  6. Preview Footage: Always preview the footage before making a purchase. Pay attention to resolution, quality, and suitability for your project. This step ensures that the footage meets your expectations and aligns with your creative vision.
  7. Consider Technical Requirements: Consider the technical requirements of your project. Ensure that the video’s resolution and format match your project’s specifications to avoid any compatibility issues during editing and integration.
  8. Look for Matching Aesthetics: In addition to technical aspects, look for stock footage that matches the aesthetics of your project. Some stock footage platforms offer watermarked samples for testing in your project before making a final purchase decision. Select clips that align with your project’s visual style and branding, ensuring a cohesive and professional look.
  9. Review Usage Rights: Review the usage rights associated with the stock footage. Confirm whether there are any restrictions on how you can use the footage to avoid legal issues down the line.
  10. Legal Compliance: Lastly, always ensure that your use of stock footage complies with copyright laws and licensing agreements. Proper legal compliance is crucial to avoid any potential legal issues.

Following these tips and considerations, you can effectively find and use the right stock video footage to enhance your sales, marketing, or online technology projects.

Our Royalty-Free Stock Video Footage Recommendation: Depositphotos

Over the years, I’ve utilized a ton of different royalty-free stock footage sites, and I’ve licensed thousands of videos. Over time, what startled me the most was that the expensive sites had the same quality as the inexpensive sites. Many times I found the same creator on both sites – with their stock photos priced significantly differently.

The site I returned to for inexpensive, royalty-free, high-quality stock video footage continued to be Depositphotos. It’s also the site where I get my stock images.

Visit Depositphotos

What are the current visual trends? Well, the photos at Depositphotos put together this overview for 2023:

Search Across All Video Footage Sites

If you’re not finding the footage you need, you can search across all video stock footage sites with Footage:


List of Royalty-Free Stock Video Footage Sites

Here’s a comprehensive list of royalty-free stock video footage sites for your next project. Many sites also have images… so you may need to modify your search and filters to search for video specifically.

And if you’d like some classic footage, check out the Internet Movie Archives!

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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