It's not too often that I tell people they have to buy a tool… but if you're managing social media, you have to buy a social media management (SMM) platform. And the larger the company, the better the tool needs to be to monitor social media for research of your industry, identification of influencers, mentions of your brand (not just hashtags or direct responses, publish on social media (with tracking), and promotion on social media (both paid and organic).
Social media management (SMM) tools improve the social efforts for 95 percent of users. That is just one of the findings from a report published last month: Social media management: Tools, tactics … and how to win, and highlighted in this new infographic.
If you're a larger enterprise corporation or in a highly regulated industry, you may even want to purchase a tool that has process management, calendaring, integration, task assignment, or group permissions to better plan and publish social updates with an audit trail or approval management process.
VentureBeat scored 28 social media management solutions on product, benefit, value, success and support to assist marketers research and make their next SMM purchase decision.