Social media management tools are software platforms that help businesses manage, schedule, and analyze their social media marketing efforts across multiple platforms.
87% of marketers reported using social media management tools to manage their social media presence.Social Media Examiner
Social media management and social media marketing are related but distinct concepts. Social media management refers to the process of managing a business’s social media presence, including scheduling posts, responding to comments, and tracking metrics. Social media marketing refers to the use of social media platforms to promote a business or product, including creating ads and sponsored content. Many of the platforms in this space overlap with these functionalities.
Key Features Of Social Media Management Tools
By centralizing their social media management, companies can ensure brand consistency and incorporate design and message creation, and approval processes with their social media publishing and advertising efforts. Other benefits include:
- Social media scheduling: Ability to schedule posts in advance for multiple social media platforms.
- Social media monitoring: Ability to track mentions, hashtags, and keywords across social media channels.
- Analytics and reporting: Ability to track social media performance, such as engagement, clicks, and conversions, and generate reports.
- Social media listening: Ability to listen to conversations about a brand or industry and respond appropriately. This also allows businesses to monitor social media channels for customer inquiries or complaints and route or respond to them in a timely and efficient manner.
- Collaboration and team management: Ability to assign tasks and manage multiple team members within the same platform.
Some social media management tools also offer customer relationship management (CRM) integrations, which allow businesses to manage their customer interactions across multiple channels, including social media. These integrations enable businesses to provide a seamless customer experience by keeping all customer interactions in one place and addressing them promptly.
77% of companies with more than 100 employees use social media management tools to manage their social media presence.Brandwatch
Additionally, social media management tools often integrate with other platforms, such as content management systems (CMS), marketing automation software, and email marketing tools. Integrating these platforms with social media management tools enables businesses to manage their entire marketing strategy in one place, making it easier to track the success of their marketing efforts and optimize their campaigns.
Companies benefit from using social media management tools in several ways, including:
- Saving time: By scheduling posts in advance, businesses can save time and ensure consistent posting across multiple platforms.
- Improved efficiency: By using a single platform for multiple social media channels, businesses can streamline their social media management process. These systems often have robust integration capabilities that enable automation as well.
- Better engagement: By monitoring and responding to social media conversations in real time, businesses can improve their engagement with customers and followers.
- Better insights: By tracking social media metrics, businesses can gain insights into their audience and adjust their social media strategy accordingly.
Popular Social Media Management Tools
The global social media management software market is expected to grow from $9.2 billion in 2020 to $14.7 billion by 2025, at a CAGR of 9.8% during the forecast period.MarketsandMarkets
- Agorapulse: Agorapulse is a social media management tool that offers scheduling, monitoring, and analytics features, as well as social media listening and team collaboration capabilities.
- Brandwatch: Falcon.io is a social media management tool that offers scheduling, monitoring, and analytics features, as well as team collaboration and audience engagement capabilities.
- Buffer: Buffer is another popular social media management tool that offers scheduling, analytics, and team collaboration features.
- CoSchedule: CoSchedule is a social media management tool that offers scheduling, analytics, and team collaboration features, as well as a content calendar and workflow management capabilities.
- Hootsuite: One of the most popular social media management tools, Hootsuite offers a wide range of features, including social media scheduling, monitoring, and analytics.
- Later: Later is a social media management tool that focuses on visual content and offers scheduling, analytics, and content planning features, as well as a media library and post preview capabilities.
- Loomly: Loomly is a social media management tool that offers scheduling, collaboration, and analytics features, as well as a content library and post inspiration tools.
- MeetEdgar: MeetEdgar is a social media management tool that focuses on social media scheduling and offers a unique feature that allows users to automatically recycle content.
- Sendible: Sendible is a social media management tool that offers scheduling, monitoring, and analytics features, as well as team collaboration and client management capabilities.
- Sprout Social: Sprout Social is a social media management tool that offers a suite of features, including scheduling, monitoring, and analytics.
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