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Social Media Universe: What Are The Largest Social Media Platforms in 2018?

Size does matter whether we’d like to admit it or not. While I’m not the greatest fan of many of these networks, as I view my interactions – the largest platforms are where I spend my most time. Popularity drives participation, and when I want to reach my existing social network it’s the popular platforms where I can reach them.

Notice that I said existing.

I would never advise a client or person to ignore the smallest or newest social media platforms. Often, a smaller network can afford you the opportunity to rise through the ranks and built quite a following quickly. Smaller networks don’t have as much competition! The risk, of course, is that the network could ultimately fail – but even then you can push your new following to another network or drive them to subscribe via email.

As well, I would never advise a client or person to ignore niche social media platforms. LinkedIn, for example, is still a leading generator of leads and information for me since I market to businesses. As platforms like Facebook downplay organic business content and move to a pay to play approach for revenue, LinkedIn is ramping up its networking and content capabilities.

For the one-third of humanity that now uses a smartphone, messaging and status updates are often more natural than having a live conversation. In a world where social interactions are peppered with emojis and funneled through a front-facing camera, the platforms we use become more than mere service providers; they are the connective tissue of our society. Nick Routley, Visual Capitalist

That said, it’s always great to keep tabs on what’s happening in the social media universe! This infographic from Visual Capitalist, Social Media Universe 2018, provides a great perspective on the leading social media platforms on the planet. And here they are:

  1. Facebook – 2.2 billion monthly active users (MAUs)
  2. YouTube – 1.9 billion MAUs
  3. WhatsApp – 1.5 billion MAUs
  4. Facebook Messenger – 1.3 billion MAUs
  5. WeChat – 1 billion MAUs
  6. Instagram – 1 billion MAUs
  7. QQ – 806 million MAUs
  8. Qzone – 563 million MAUs
  9. Douyin – 500 million MAUs
  10. Weibo – 411 million MAUs
  11. Twitter – 366 million MAUs
  12. Reddit – 330 million MAUs
  13. Baidu Tieba – 300 million MAUs
  14. LinkedIn – 294 million MAUs
  15. Viber – 260 million MAUs
  16. Snapchat – 255 million MAUs
  17. Line – 203 million MAUs
  18. Pinterest – 200 million MAUs
  19. Telegram – 200 million MAUs
  20. YY – 117 million MAUs
  21. VK – 97 million MAUs

It’s also important to note that a monthly active user is not an individual person. Many of these platforms have active accounts that push content to them programmatically. In my opinion, this has really hampered the quality of interactions of some platforms. Twitter, IMO, has been impacted the worst and are finally realizing how bad it’s been and are deleting bot accounts on a continuous basis. And, of course, Facebook has begun purging controversial pages from its platform to improve the quality of conversations as well as reduce the likelihood of fake news being shared and promoted.

2018 Largest Social Media Platforms

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