MAU
MAU is the acronym for Monthly Active Users.
Monthly Active Users
A key performance indicator (KPI) used in the digital marketing and tech industries to measure the success of an online platform, app, or website. It counts the number of unique users who engage with the site or service within a 30-day period.
MAU is crucial for understanding the size of an audience, tracking growth over time, and gauging user engagement and retention. It helps marketers and sales teams to assess the health of a platform, inform strategic decisions, and optimize user acquisition and retention strategies.
- Abbreviation: MAU
