Social Media Marketing
Social media marketing products, services and news as well as social media tips and best practices for marketers on Martech Zone
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How AI Can Improve Customer-Brand Relationships
As a design strategist and user experience (UX) researcher working in tech, I’m always trying to learn from people to design the most engaging digital experiences. I want to understand how they think, feel, act, and, most importantly, why they do so in a certain way to come up with the most interesting concepts. To keep innovation happening, and our…
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URL Shorteners: How They Work And Why Marketers Should Use Them
URL shorteners are web services that transform long Uniform Resource Locators (URLs) into shorter, more manageable versions. They work by generating a unique, shortened URL that, when clicked or entered into a web browser, redirects the user to the original, longer URL. If you wish to do a great job with attribution and a better understanding of your marketing efforts,…
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Reddiquette Tips To Ensure Your Reddit Marketing Is Effective
Reddit is a social community that’s quite different from other social media. Reddit has its own Reddiquette… its own culture, language, and etiquette that can make marketing and advertising challenging. Many businesses bypass Reddit as an advertising channel because the promotion techniques they use on other mediums fall flat with Reddit’s users. Unique differences of Reddit include: Community Focus: Reddit…
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Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click (PPC) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and his team pushed for answers, eventually the firm informed him that they were backing out of the engagement. The money he invested…
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How Much Do SaaS Companies Spend On Their Sales and Marketing Budgets As A Percent Of Revenue
You may have seen our recent post on How To Create A Marketing Budget where we break down some methodologies and average budgets for companies. Most research organizations are around 10% to 11% marketing spend depending, of course, on a number of factors. What you may not realize, though, is that software-as-a-service (SaaS) companies typically spend more. There are a…
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From De-influenced to Authentic: A Societal Shift Reflects Back on Social Media
Social media has given rise to a new generation of influencers seeking fame and fortune. Unlike Hollywood and sports celebrities, anyone can become an influencer if they successfully build a brand and following. However, influencers have recently faced backlash for being inauthentic in their appeal such as their appearances, lifestyle, and what they say and do. We are in the…
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Media Relations Platforms To Find And Pitch Journalists and Influencers
When we’re working with companies to assist in increasing their visibility online for building awareness and acquiring new customers, there are three general strategies that we recommend: Public Relations – pitching media outlets that already have a relationship with your target audience, whether it’s a traditional journalist and media outlet, or a publication (like Martech Zone) with an influencer operating…
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How To Get The Most From META’s Special Ad Category
With social media platforms constantly adapting to privacy laws and regulations, keeping up with the latest changes and ensuring compliance can be a challenge for advertisers. One such platform, META, has faced its share of legal controversies but still offers some level of advertising through a special ad category. This article will discuss the limitations and benefits of using this…
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Riddle: The Ultimate Quiz Maker for Marketers to Collect First-Party Data
In today’s competitive digital landscape, marketers are constantly searching for effective strategies to cut through the noise and engage their audience. Riddle, an online quiz-maker platform, has emerged as a popular solution for marketers to create engaging quizzes with integrated lead-generation features. One significant differentiator for Riddle.com is its use of first-party cookies (1P), ensuring accurate data collection while respecting…
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Property Management Marketing: How Entrata Boosts Business Growth and Enhances Customer Experience
Americans are increasingly choosing rental housing as the number of married couples with children decreases dramatically and millennials choose to be renters for mobility, comfort, and financial reasons. With the uptick in millennials saturating the rental market, it’s no surprise that recent studies have found that 74 percent of prospective apartment renters are taking to the internet using their mobile…
