Marketing Trends: The Rise of the Ambassador and Creator Era

2020 fundamentally changed the role social media plays in consumers’ lives. It became a lifeline to friends, family and colleagues, a forum for political activism and a hub for spontaneous and planned virtual events and get-togethers.  Those changes laid the groundwork for trends that will reshape the social media marketing world in 2021 and beyond, where leveraging the power of brand ambassadors will impact a new era of digital marketing. Read on for insights on

What Is MarTech? Marketing Technology: Past, Present, and Future

You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great

TikTok For Business: Reach Relevant Consumers In This Short-Form Video Network

TikTok is the leading destination for short-form mobile video, providing content that is exciting, spontaneous, and genuine. There’s little doubt as to its growth: TikTok Statistics TikTok has 689 million monthly active users worldwide.   The TikTok app has been downloaded over 2 billion times on the App Store and Google Play.  TikTok ranked as the top most-downloaded app in Apple’s iOS App Store for Q1 2019, with more than 33 million downloads.   62 percent

Referral Factory: Launch and Run Your Own Referral Marketing Program

Any business with limited advertising and marketing budgets will tell you that referrals are their most lucrative channel for acquiring new customers. I love referrals because the businesses that I’ve worked understand my strengths and can recognize with their colleagues need assistance that I can provide. Not to mention that the person referring me is already trusted and their recommendation carries a ton of weight. It’s no wonder that referred customers buy sooner, spend more,

Social Web Suite: A Social Media Management Platform Built for WordPress Publishers

If your company is publishing and not utilizing social media effectively to promote the content, you’re truly missing out on quite a bit of traffic. And… for better results, each post could really use some optimization based on the platform you’re utilizing. Currently, there are just a few options for automated publishing from your WordPress site: The majority of social media publishing platforms have a feature where you can publish from an RSS feed. Optionally,

InfluencerActive: Find B2B Influencers Easily For Your Next Influencer Marketing Campaign

Today, I joined over 100 other B2B influencers in the launch of Influencer Active. This is the first B2B influencer digital marketplace for B2B or B2C brands to discover and hire influencers directly. The global self-service influencer marketplace is unique because it connects brand marketers with curated influencers who have built a significant following and credible reputation on various channels. The company is founded by Anthony James (“AJ”), who has nearly 30 years of marketing experience and

Agorapulse: Your Simple, Unified Inbox For Social Media Management

Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded. Granted. But Agorapulse treats social media as corporations need it to be… a process. It’s become harder and harder to select the right tool (or tools) for our needs. For anyone (like me) trying to manage multiple accounts that are battered and

Cleverly: How To Drive More B2B Leads With LinkedIn Sales Navigator

LinkedIn is the top social network for B2B professionals in the world and, arguably, the best channel for B2B marketers to distribute and promote content. LinkedIn now has over half a billion members, with over 60 million senior-level influencers. There’s no doubt that your next customer is on LinkedIn… it’s just a matter of how you find them, connect with them, and provide enough information that they see value in your product or service. Sales