Artificial Intelligence Articles
Artificial Intelligence (AI) is revolutionizing the way businesses approach sales and marketing. By harnessing the power of machine learning, natural language processing, and predictive analytics, companies can automate processes, personalize customer experiences, and uncover valuable insights to drive growth. Key subtopics within AI for sales and marketing include chatbots, generative AI (GenAI), recommendation engines, sentiment analysis, and predictive lead scoring. Embracing AI-powered tools and strategies can help you streamline operations, improve targeting, and boost conversions. Check out the articles below to explore how AI can transform your sales and marketing efforts.
You.com’s Web Search API: Real-Time Intelligence To Integrate and Drive Business Results
Modern business moves at the speed of information. Whether you’re building campaigns, researching prospects, or publishing content, the value of your efforts depends on the speed, accuracy, and freshness of the insights you’re working with. Static data and traditional search fall short because they’re not designed for the immediacy and context-driven needs of today’s professionals. You.com’s Web Search API was…
Duda: The AI-Powered CMS That Finally Bridges Business Goals, Creative Output, And Performance
For decades, businesses have struggled with the gap between strategy and execution when it comes to digital publishing. Content management systems (CMS) were either too rigid, limiting creative output and flexibility, or too open-ended, leaving teams to wrestle with plugins, performance issues, and constant maintenance. On one side, business leaders wanted scalable systems that delivered reliability, speed, and growth. On…
How to Optimize a Knowledge-Base Article
Knowledge base articles are one of the most valuable tools for empowering customers, reducing support requests, and improving product satisfaction. Yet writing an effective article isn’t as simple as documenting a process. To be truly effective, your articles must be structured in a way that’s easy to find, easy to follow, and easy to expand on. Table of ContentsChoose a…
Conversica: Turning Customer Interest into Real Conversations with AI Agents
Modern businesses invest heavily in marketing and customer engagement—launching ads, hosting events, sending emails, and producing content. But too often, those efforts stop short of what really matters: authentic conversations with customers and prospects. Without personalized follow-up, leads stall, service requests linger, and opportunities go unnoticed. The opportunity lies in bridging this gap. Companies that can scale meaningful conversations across…
From Guesswork to Growth: How Machine Learning is Rewriting the Rules of Marketing Attribution
I’ve always been a bit of an attribution cynic. Not because measurement doesn’t matter… it does. But because so many of the nudges that shape a purchase will never be captured in a log file. You notice a neighbor driving the exact make and model you’ve been eyeing. You catch a 15-second commercial in a hotel room on a business…
Marketing That Feels: A Human Approach to AI in the Age of Automation
In today’s crowded digital world, attention isn’t enough. Brands need connection. And that’s where emotional intelligence meets artificial intelligence. More marketers are starting to realize that clicks and conversions don’t always equal loyalty. In fact, a 2025 study by Bloomreach and eMarketer found that emotional connection—not discounts or price—is what keeps customers coming back. But how do you build something deeper in…
Forget The Hype. This Is What Actually Works in Marketing Now
As we embark on the second half of 2025, your shiny new marketing toy might already be broken. As many marketers (and the business leaders they are accountable to) are noticing, the marketing arena is littered with expensive tools, failed strategies, and broken promises. With the second half of the year sure to be more uncertain and unforgiving, the winning…
Attention Universities: I’m Not Hiring Business and Marketing Graduates Without A TON of AI Experience
The future of education is approaching a breaking point—and for marketers, sales professionals, startup entrepreneurs, and business executives, the lesson is not an academic one. It is the same lesson that reshaped the media industry: adapt to technology, or watch as it bypasses you entirely. Consider the cautionary tale of the newspaper industry. For decades, newspapers enjoyed unrivaled dominance. They…
Creaitor: Automate Your Content With Generative AI and Focus on Strategy
Crafting consistent, high-quality content that ranks well and engages audiences has never been more challenging. Marketers today face shrinking attention spans, shifting search algorithms, and the rise of GenAI answers that bypass traditional search traffic. Juggling keyword research, writing, optimization, and performance tracking across multiple tools often leaves little time for creativity and strategy. Creaitor Creaitor is an AI-powered content…
SeedProd: The AI-Powered WordPress Website Builder and Writer for Any Skill Level
Building a website should be an exciting, creative process. It doesn’t have to be a months-long battle with design revisions, developer delays, and technical headaches. Yet for many business owners, marketers, and freelancers, that’s precisely what it becomes. Budgets balloon, deadlines slip, and the final result often falls short of expectations. In today’s competitive digital landscape, every day without a…
