When I speak to young employees now, it’s startling to think that they don’t recall the days that we didn’t have the Internet. Some even don’t remember a time without having a smartphone. Their perception of technology has always been that it’s continued to advance. We’ve had decades of periods in my lifetime where technology advancements settled… but that’s no longer the case.
I remember clearly working on 1 year, 5 year and 10 year forecasts for businesses that I worked at. Now, businesses are having a difficult time seeing what’s happening next week – nevermind next year. In the marketing technology space, incredible advancements continue to role out, whether it’s personal computing devices, big data, or simply mergers and integrations. Everything is moving and companies that lack the fortitude to change are quickly being left behind.
One prominent example is media. Newspapers, video and music industries have all struggled to come to the realization that the consumer or business can find what ever it needs online, and most likely get it with little or no money because someone is willing to give it away for less. The monolithic command and control empires that were constructed are no longer able to maintain a grip on their fortunes. And since they lacked the vision to invest in the digital age, the fortunes have slipped away. while the demand has actually increased!
It’s not over, though. We don’t often share technology infographics, but I believe the growing trends that this infographic from Needa Shredders points out some advancements that should impact your vision of how your businesses will operate in the future. And of course, that will have an impact on your marketing efforts as well.