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Image Compression Is A Must For Search, Mobile, And Conversion Optimization
When graphic designers and photographers output their final images, they’re typically not optimized to reduce the file size. Image compression can drastically reduce the file size of an image – even 90% – without reducing quality to the naked eye. Reducing the file size of an image can have quite a few advantages: Faster Load Times – loading a page…
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Five Critical SEO Issues Discovered with Screaming Frog
Have you ever crawled your own site? It’s a great strategy to fix some rather blatant issues with your site that you may not have noticed. Good friends at Site Strategics told us about Screaming Frog’s SEO Spider. It’s a simple crawler that’s free with a limitation of 500 internal pages… enough for most websites. If you need more, purchase…
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Your Email Open Rates May Be Low Because You’re Not Utilizing Alt Tags On Images
Tonight I received an email from Panera Bread. Like so many email programs nowadays, my email application automatically blocks images. As a result, here’s what the email looked like: Not too compelling… especially for a beautiful email that looked like this when all of the images were loaded: I can’t imagine how many people deleted the email without reading it…
