Artificial Intelligence
Artificial intelligence acts as a catalyst for transformative growth. It empowers businesses to achieve hyper-personalization, automating routine tasks like lead qualification and campaign optimization, thus freeing professionals for strategic pursuits. AI’s ability to analyze vast datasets provides predictive insights into customer behavior, enabling proactive engagement and enhanced customer service through tools like chatbots. Furthermore, AI facilitates dynamic pricing and real-time campaign adjustments, ensuring maximum ROI and a competitive edge.
Ultimately, AI in marketing and sales translates to smarter decision-making, stronger customer relationships, and significant revenue growth. By transforming raw data into actionable intelligence, AI enables businesses to navigate the complexities of the modern market with unprecedented efficiency and precision.
Articles Tagged artificial intelligence:
-
Advertising Technology
How to Maximize the Impact of Google’s Performance Max (PMax) Features
Google is rolling out several new methods to enhance and demonstrate the incremental value of Performance Max (PMax) campaigns. Google Performance Max is a campaign type that helps advertisers maximize their reach and meet customers across various channels, including YouTube, Search, and Discover. It allows advertisers to access new inventory, formats, and audiences. Key features of Performance Max campaigns include:…
-
Artificial Intelligence
Everything You Need To Know About AI-Driven Auto-Tagging In 2023
Tagging is the process of assigning labels or keywords to items, such as images, articles, or videos, to categorize, organize, and retrieve them more efficiently. It is widely used in various fields, including social media, websites, and content management systems, to improve searchability and navigation. On Martech Zone, for example, tagging provides superior internal search results, improves the relevance of…
-
Artificial Intelligence
Alli AI: AI-driven SEO is More Effective and Less Expensive than Traditional SEO
Back in 2012, I had written that SEO was dead. I fully admit that I was posting it as linkbait to get people to read the article. At that time, I was pushing hard for SEO consultants to stop wasting all of their time backlinking and scheming and… instead… focus on the quality of the content and optimizing conversion rates.…
-
Artificial Intelligence
Internet of Things: What Is IoT? AIoT? How Is IoT Advancing Customer Experiences Now And In The Future?
The Internet of Things (IoT) refers to the interconnection of various devices and objects through the internet, allowing them to collect, exchange, and analyze data. This technology enables devices to communicate with each other and with users, creating a more efficient, automated, and integrated experience. The global IoT market was projected to reach around $1.6 trillion by 2025, up from…
-
Artificial Intelligence
Synthesia: Turn Your Product Marketing, How-To Articles, or Training Content Into Engaging AI Avatar-Driven Multi-Language Video
If you’ve ever developed professional sales and marketing presentations or training videos, you know how resource-driven, time-consuming, and expensive the process can be. Once your script is finalized… setting up a scene with great lighting and audio, finalizing and negotiating your on-camera talent, and then editing and producing a great video is no small feat. And, if your company is…
-
Content Marketing
Why AI Is Never Going to Replace Subject Matter Experts and How to Choose the Right SMEs
If you haven’t heard of OpenAI’s ChatGPT tool, you might be living under a rock. Here’s a little explainer: GPT stands for Generative Pre-Trained Transformer, and it’s a kind of language model that generates a prediction based on previous text, finding the next word in a sequence based on the words that have come before. Even if you haven’t spent…
-
Customer Data Platforms
Bitskout: Build AI-Driven Automations To Read and Record Messages, Documents, Emails, and More
Decades ago, I worked as an analyst at a newspaper where we used to have old terminals that generated reports (via dot matrix printers) that had thousands of records that required entry in another system. Because the reports were generated, the pages were structured so that we could templatize and automate the reading of the reports and the insertion of…
-
Marketing Tools
ClickUp: Marketing Project Management That’s Integrated With Your Martech Stack
One of the unique things about our digital transformation firm is that we’re vendor agnostic regarding the tools and implementations we are doing for clients. One area where this comes in handy is project management. If the client utilizes a specific platform, we’ll either sign up as users or they’ll provide us access and we’ll work to ensure the project…
-
Content Marketing
Custom CMS Development: 4 Content Management Trends To Consider
As an enterprise grows, the volume of produced content also grows, requiring new technology tools to help handle the increasing business complexity. However, Only 25% of enterprises have the right technology for managing content across their organizations. Content Marketing Institute, Content Management & Strategy Survey At Itransition, we believe that developing a custom CMS tailored to an enterprise’s needs and…
-
Marketing Tools
Fathom: Transcribe, Summarize, and Highlight Key Notes And Action Items From Your Zoom Meetings
Despite DK New Media being a Google Workspace client, not all of our clients want us to utilize Google Meet for our meetings. As a result, like most of our industry, we’ve turned to Zoom to be our tool of choice for meetings, recorded interviews, webinars, or even podcast recordings. Zoom has a robust third-party application program that extends the…
