Andrea Sanchez's Articles on Martech Zone

Total articles: 1
Andrea Sanchez

Andrea Sanchez

Andrea Sanchez is a NY-based Design Strategist and Researcher who currently leads digital transformation strategy projects at Globant. She shared her experience about how AI can improve customer-brand relationships.
  • How AI Can Improve Customer Experience for Brands
    Andrea SanchezMay 5, 2023

    How AI Can Improve Customer-Brand Relationships

    As a design strategist and user experience ( UX ) researcher working in tech, I’m always trying to learn from people to design the most engaging digital experiences. I want to understand how they think, feel, act, and, most importantly,…