Automation
Articles Tagged automation:
- Paid and Organic Search Marketing
Why Meta Descriptions Are Critical for SEO and How to Automate Them with AI in WordPress
Meta Descriptions may not have the power they once did with Search Engines, but seeing a dynamic description in the Search Engine rather than your overall blog's description will attract more readers to your site! Read about how to do it manually or with a WordPress plugin I found.
- Artificial Intelligence
Agentic AI: How Agents, Workflows, and Orchestration Are Evolving Marketing Automation
The marketing automation industry is undergoing a profound transformation, driven by agentic AI—autonomous systems that can analyze data, make decisions, and execute tasks without human intervention. The global Agentic AI in Enterprise IT market is poised for explosive growth, expected to surge from USD 4.1 billion in 2024 to USD 182.9 billion by 2034, driven by a staggering 46.2% compound…
- Customer Data Platforms
Formstack: Transform How You Collect Data, Create, and Sign Documents With This No-Code Platform
In a world where digital expectations move faster than most business processes, teams often struggle to juggle spreadsheets, paper forms, and manual workflows that slow everything down. Whether you’re collecting customer feedback, managing internal approvals, or preparing documents for signature, inefficiencies cost time, money, and trust. Formstack Formstack exists to eliminate these inefficiencies with a simple but powerful promise: to…
- Customer Data Platforms
Top 7 Signs Your Business Needs a Custom Software Solution (And Not Off-the-Shelf)
In a fast-paced digital world, businesses need the right tools to stay competitive. While off-the-shelf software solutions may work for some, many companies find that they simply don’t meet their unique needs. Custom software development offers tailored solutions that scale with your business. But how do you know if it’s time to make the switch? Let’s dive into the seven…
- Social Media & Influencer Marketing
Social Media Statistics for 2025: Platforms, Advertising, Demographics, and User Interaction
Social media in 2025 is a dynamic landscape, shaped by evolving platforms, shifting user behaviors, and growing concerns about fatigue and division. With billions of users worldwide, platforms continue to pivot toward monetization, while consumers navigate an increasingly complex digital environment. This article explores key trends in platform evolution, consumer interactions with advertising, demographic shifts, and user engagement, highlighting the…
- Sales and Marketing Training
The Top Online Marketing Activities for Solopreneurs, Small, and Medium-Sized Businesses in 2025
Running a small or medium-sized business (SMB) comes with unique challenges—limited budgets, small teams, and the constant pressure to stand out in a crowded digital landscape. Online marketing offers a cost-effective way to reach customers, build brand awareness, and drive sales. Still, the approach varies depending on the business size and whether it operates in a business-to-business (B2B) or business-to-consumer…
- Marketing Tools
How to Migrate from Intercom to Zendesk: A Step-by-Step Guide
Migrating your help desk platform from Intercom to Zendesk can seem daunting, but with proper planning and execution, it can be a smooth transition. Zendesk offers robust features that enhance customer service management, and moving to this platform can improve your team’s productivity and response times. This guide outlines a step-by-step approach to help you move from Intercom to Zendesk,…
- Artificial Intelligence
Relationship Design in the Age of AI: Ogilvy One’s Pragmatic Approach for Navigating AI without fear
Ogilvy One, the Customer Experience, Marketing, Data and AI agency within Ogilvy marks a renewed focus on data-driven marketing strategies. The company has reintroduced its methodology under the framework of relationship design, a concept based on understanding the intricate dynamics between brands and consumers. At Adobe Summit, I sat down with Ravi Pal, Global Chief Technology Officer at Ogilvy One,…
- Artificial Intelligence
AI in Marketing: Examples and Impact
Artificial Intelligence (AI) has transformed numerous industries, with marketing being one of the most significantly impacted. The integration of AI in marketing examples demonstrates how businesses can leverage machine learning and automation to analyze consumer behavior, optimize campaigns, and create highly personalized experiences. From predictive analytics to chatbots and automated content generation, AI-driven solutions streamline marketing efforts, making them more efficient and…
- Content Marketing
Top 10 Ways to Simplify and Organize Your Product Data
Efficient product data management is essential for maintaining business agility in a competitive market. Below are the strategies to optimize your product data ecosystem, leveraging modern Product Information Management (PIM) capabilities. Table of ContentsImplement a Centralized Product Information Management (PIM) SystemEstablish a Clear Data Governance StrategyCreate a Standardized Product TaxonomyUtilize Advanced Data Modeling TechniquesLeverage Automation for Data Entry and UpdatesImplement…
