Ble
Articles Tagged ble:
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Douglas KarrJan 6, 2026Navigating the Investment: A Strategic Guide to the Cost of IoT Development
The Internet of Things (IoT) represents not merely a technological trend but a fundamental shift in how businesses operate, deliver value, and interact with the world. While organizations recognize the transformative potential of IoT, from creating smart environments to optimizing…
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Douglas KarrMar 13, 2023How Are Retail Stores And Venues Utilizing Beacons For Proximity Marketing?
Beacon marketing is a proximity marketing strategy that uses Bluetooth Low Energy ( BLE ) beacons to send targeted messages and promotions to nearby mobile devices. This is often referred to as micro-location services. The goal of beacon marketing is…
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Douglas KarrJan 22, 202210 Modern Technologies That Are Transforming Digital Marketing
The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don't believe digital marketing today is being disrupted by any modern technology, I believe it's being transformed by it. Marketers who adapt and…
