C-suite
Articles Tagged c-suite:
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The Rise of the Brand Architect: Why the Next Great CMO will be a Storyteller, Not a Performance Marketer
For the better part of the last decade, the Chief Marketing Officer (CMO) was defined by a specific kind of mastery: the Means of Production. To be a top-tier leader meant being a top-tier funnel engineer. Success was a byproduct…
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The MarTech Optimization Playbook for Modern CMOs
Marketing technology ( MarTech ) is the marketing strategy of today’s leading companies. It’s the right move. MarTech has seen a significant jump in popularity as expansive data availability, new digital tools, and advanced analytics empower businesses to optimize customer…
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How to Sell to Executives: A Comprehensive Guide
Selling to executives presents a unique set of challenges and opportunities. Senior leaders are tasked with steering their organizations through unprecedented change while maintaining growth and profitability. They understand their business challenges intimately but may not have the time or…
