Ravi Pal's Articles on Martech Zone

Total articles: 1
Ravi Pal

Ravi Pal

Ravi Pal is a visionary leader serving as the Global CTO of Ogilvy One and Verticurl. In this role, he orchestrates high-performance teams and spearheads R&D initiatives, delivering innovative, AI-driven solutions that drive impactful outcomes for brands in an ever-evolving digital landscape. With a focus on user-centric and technology-enabled transformations, Ravi combines his engineering expertise with a deep understanding of emerging technologies and modern marketing strategies. He excels in developing enterprise solutions and creating immersive experiences, consistently building agile teams that thrive on innovation.
  • Sales and Marketing TrainingMarTech Playbook for CMOs
    Ravi PalDec 21, 2024

    The MarTech Optimization Playbook for Modern CMOs 

    Marketing technology (MarTech) is the marketing strategy of today’s leading companies.  It’s the right move.  MarTech has seen a significant jump in popularity as expansive data availability, new digital tools, and advanced analytics empower businesses to optimize customer engagement and drive targeted marketing strategies. However, many companies are significantly underutilizing the MarTech stacks. Even as they invest heavily in the…

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