Cheaper Alternatives

Rethinking the Who, What, Where and When: How Marketers Can Lead Brands to Success in the Wake of Inflation

Over the past few months, inflation has reached all-time highs. COVID and stimulus savings, which initially relieved the burn during the onset of the inflation, have depleted, forcing consumers to rapidly shift their spending habits amid rising costs. As gas prices soar, and discount chains like Dollar Tree have been forced to increase prices over 25%, and consumers are increasingly…