Seven Steps to the Perfect Story

Much of marketing and selling is resonating with your audience on an emotional level. Storytelling is at the core of describing your product or service. Blathering on about features and benefits is all well and good, but unless someone can recognize that you are solving a problem like theirs, the ability for them to trust you enough to convert is a long-shot. Storytelling is an art form – even when it’s just sharing an anecdote