Tommy Albrecht

Stick or Twist? How the Martech Industry Should Respond to Google’s Cookie U-Turn

Just last week, Google reversed its plan to eliminate third-party (3P) tracking cookies on its Chrome browser.  Instead, according to the UK’s competition regulator (the CMA), users will be presented with a choice between keeping their third-party cookies or doing away with them. Sound familiar? Well, there’s a reason: Apple introduced App Tracking Transparency (ATT) a couple of years ago,…