5 Things You Need to Consider Before Launching Your Ecommerce Website

Thinking about launching an ecommerce website? Here are five things that you need to consider before launching your ecommerce website:  1. Have The Right Products Finding the right product for an ecommerce business is easier said than done. Assuming that you have narrowed down the audience segment, you want to sell to, the next question of what to sell arises. There are several things that you need to check for when deciding upon a product. You need to

Conversion Rate Optimization: A 9-Step Guide To Increased Conversion Rates

As marketers, we’re often spending time producing new campaigns, but we don’t always do a good job looking in the mirror attempting to optimize our current campaigns and processes online. Some of this may just be that it’s overwhelming… where do you start? Is there a methodology for conversion rate optimization (CRO)? Well yes… there is. The team at Conversion Rate Experts has their own C.R.E. Methodology that they share in this infographic they put

Freshmarketer: Analyze, Test, and Personalize with this Conversion Optimization Suite

The amount of work that’s being put into digital properties and content that doesn’t actually drive any business is mind-boggling. It’s even frustrating on the services side of the industry where customers will insist on a project to launch a site, integration, or service… but then won’t invest in the time and energy to optimize the use of that platform. Optimization is a key reason why companies often fail to realize their return on investment.

Kameleoon: An AI Engine to Predict Visitor Conversion Probability

Kameleoon is a single platform for conversion rate optimization (CRO) from A/B testing and optimization to real-time personalization using artificial intelligence. Kameleoon’s machine-learning algorithms calculate the conversion probability of each visitor (identified or anonymous, customer or prospect) in real-time, predicting their purchase or engagement intention.  Kameleoon Experimentation and Personalization Platform Kameleoon is a powerful web and full stack experimentation and personalization platform for digital product owners and marketers who want to increase conversions and drive exponential online revenue growth. With features including A/B

The New Marketing Mandate: Revenue, Or Else

Unemployment fell to 8.4 percent in August, as America slowly recovers from the pandemic peak.  But employees, specifically sales and marketing professionals, are returning to a much different landscape. And it’s unlike anything we’ve ever seen before.  When I joined Salesforce in 2009, we were on the heels of the Great Recession. Our mentality as marketers was directly influenced by the economic belt-tightening that had just occurred across the globe.  These were lean times. But

Freshworks: Multiple Conversion Rate Optimization Modules in One Suite

In this digital age, the battle for marketing space has shifted online. With more people online, subscriptions and sales have moved from their traditional space to their new, digital ones.  Websites have to be on their best game and take into account site designs and user experience. As a result, websites have become critical to company revenues. Given this scenario, it’s easy to see how conversion rate optimization, or CRO as it’s known, has become