Customer Engagement
Articles Tagged customer engagement:
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How Insurance Companies Are Leveraging Social Media for Marketing, Sales, and Retention
In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social media is no longer just a nice-to-have—it’s become a strategic…
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From Fractured to Functional: How Identity Resolution Powers Smarter AI
As the race to operationalize artificial intelligence ( AI ) accelerates, enterprise brands face a critical roadblock: messy, fragmented customer data. AI promises breakthrough personalization and insights—but only if it has one essential input: accurate, connected customer profiles. Unfortunately, most…
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Comprehensive Guide to Leveraging Social Media for B2B Marketing and Sales in 2025
In 2025, social media is no longer confined to branding or awareness—it now drives customer acquisition, fuels industry leadership, supports talent recruitment, and strengthens partner ecosystems. The most successful B2B organizations no longer view social media as a marketing silo…
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Wix: The All-in-One Platform to Create, Manage, and Grow Your Online Presence
Creating a website today comes with unique challenges for businesses, creators, and entrepreneurs alike. People expect professional design, fast load times, seamless mobile experiences, and built-in tools for marketing, commerce, and customer engagement—all without having to hire a developer or…
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CleverTap: Unlock Customer Lifetime Value Effortlessly With This All-In-One Customer Engagement Platform
Customers today expect more than transactions — they expect meaningful connections. They want brands to know them, value them, and deliver experiences that feel personal and thoughtful. But with customer preferences constantly evolving and touchpoints spread across multiple channels, creating…
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Will Your Sales Team Be Replaced By Robots?
Artificial Intelligence ( AI ) is reshaping the sales landscape, driving unprecedented efficiency, personalization, and predictive power into every stage of the sales process. From prospecting to closing deals, AI-powered technologies accelerate workflows, enhance customer experiences, and boost revenue for…
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Relationship Design in the Age of AI: Ogilvy One’s Pragmatic Approach for Navigating AI without fear
Ogilvy One , the Customer Experience, Marketing, Data and AI agency within Ogilvy marks a renewed focus on data-driven marketing strategies. The company has reintroduced its methodology under the framework of relationship design , a concept based on understanding the…
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Chatfuel: Automate Sales & Support with Fuely the AI Bot Across Messengers
Customers and prospects expect immediate, personalized interactions with brands across platforms and around the clock. But meeting those demands with human agents alone can be overwhelming and costly. Whether recovering abandoned carts, qualifying leads, or answering common product questions, businesses…
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The Three Rules of Marketing and Sales Communication: The Foundation of Everything We Do
Marketing and sales aren’t about gimmicks, guesswork, or gut feelings. They’re about solving problems, demonstrating value, and communicating effectively. Every campaign, every sales call, every pricing decision—everything we do—must follow three fundamental rules. 3 Rules Of Marketing And Sales Rule…
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Holographic Technology in Retail: Current State and Future Prospects
Holographic display technology is revolutionizing visual presentation by creating three-dimensional ( 3D ) images that appear to float in space without requiring special glasses. This advancement makes retail environments more engaging by enabling interactive product showcases, dynamic advertisements, and immersive…
