Customer Engagement

Articles Tagged customer engagement:

  • E-commerce and RetailFirework: Interactive Ecommerce Video and Digital Showrooms

    Firework: Transform Your Visitor’s Shopping Experiences With Personalized Interactive Video

    Online stores face the ongoing challenge of connecting with customers in meaningful ways. Traditional e-commerce platforms often fail to replicate the personalized, engaging experiences consumers crave from in-store shopping. As online competition intensifies, brands and retailers search for innovative solutions to stand out, capture attention, and drive conversions in an increasingly crowded marketplace. Firework Firework is a cutting-edge video commerce…

  • Content MarketingWebsite Content Marketing vs Social Media Marketing

    The Shifting Landscape of Digital Marketing: Websites vs. Social Platforms

    As a marketing technology specialist, I’ve closely observed the evolving dynamics between websites and social platforms. Understanding these changes is crucial to effectively adapting our strategies and maintaining a strong online presence. Let’s dive into some key aspects of this shifting landscape. The Symbiotic Relationship Between Websites and Social Platforms While online activity increasingly gravitates towards social platforms, it’s essential…

  • Analytics & TestingElly Analytics: Make Data-Driven Decisions Through Full-Funnel Marketing Analytics and Advanced Attribution 

    Elly Analytics: Make Data-Driven Decisions Through Full-Funnel Marketing Analytics and Advanced Attribution 

    Marketers working with ad-driven businesses often face challenges in measuring and optimizing their digital marketing efforts across various platforms. Each platform offers its own set of metrics and reporting systems, creating a fragmented view of overall performance. These data silos make it difficult to accurately attribute new contacts, leads, customers, and revenue to marketing efforts, resulting in wasted advertising budgets…

  • Marketing InfographicsWhat is Digital Marketing? An Infographic

    What is Digital Marketing? A 2024 Overview

    Digital marketing has become integral to modern business strategy, but its roots and evolution are worth exploring to understand its current significance. This article will delve into the origins of digital marketing, its definition, the convergence with traditional marketing, and the impact of AI and machine learning on the field. Digital marketing uses digital channels, platforms, and technologies to promote…

  • E-commerce and RetailTop Strategies for Small Businesses in 2024

    Top Marketing Strategies For Your Small Business Growth in 2024

    In thriving economies, consumers (B2C) and businesses (B2B) confidently navigate the customer journey, quickly making purchases and investments. However, during periods of economic uncertainty, both consumers and businesses may become more hesitant, choosing to preserve cash instead of spending or investing. This confusion, tension, and apprehension often occur in an election year. 1. Focus Your Marketing Messaging on Value In…

  • Advertising TechnologyOpenINSIGHTS: Predictive Insights and Marketing

    The Future Is Here: Unlocking the Full Potential of Predictive Insights in 2024

    Predictive insights represent a paradigm shift in how businesses approach customer engagement and decision-making. At its core, predictive insights leverage data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data and ensure the data is actionable for predictive marketing strategies. This approach enables organizations to move beyond reactive strategies and anticipate customer…

  • Sales and Marketing TrainingWhy Outbound Marketing Strategies Fail

    15 Ways Outbound Marketing Strategies Fail: Identifying and Addressing Critical Weaknesses

    Many organizations still rely heavily on outbound marketing strategies to reach potential customers. However, despite significant investments in these tactics, some businesses find their efforts falling short. This article will explore the concept of outbound marketing, outline a comprehensive strategy, and identify critical points where organizations often lose traction and momentum in their outbound marketing efforts. What is Outbound Marketing?…

  • Sales and Marketing TrainingThe ABC's of an Online Presence in Your Marketing Strategy

    The ABCs of an Online Presence in 2024

    Many years ago, I went through a creative exercise where I took each letter of the alphabet and applied a term to it that helped marketers evaluate the balance of their online presence. That presentation was quite outdated, so I thought it was a good time to publish a new list with updated strategies. Having a well-rounded and effective online…

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