Customer Experience

Articles Tagged customer experience:

  • Customer Data PlatformsScannero Reverse Phone Lookup

    How Businesses Can Use Reverse Phone Lookup to Enhance Customer Trust

    Customer trust is one of the most critical factors for driving customer journeys. People are becoming more cautious when engaging with businesses due to an increase in fraud, bogus contacts, and personal data misuse. For organizations of all sizes, understanding ways to enhance client trust is crucial. Reverse phone lookup is an effective tool in this case. This technology allows…

  • Content MarketingThe Brand Promise

    The Brand Promise: Reputation, Trust, and Crisis in Today’s Digital World

    A friend of mine recently asked marketers what their definition of a brand was. I responded that a brand was the vision that I wanted to deliver to the customers I worked with. He asked, So what’s a brand strategy? I responded that it was how I communicated that vision. More important than a brand strategy, though, may be how…

  • Customer Data PlatformsDigital Identity

    The State of Digital Identity: What Marketers Need to Know

    Digital identity has quietly become one of the most important forces shaping marketing today. For years, marketers have relied on cookies, tracking pixels, and third-party (3P) data to understand their customers and reach them effectively. But as privacy regulations tightened and third-party cookies began to fade, the industry realized something: identity is the new foundation for trust, personalization, and customer…

  • Customer Data PlatformsIoT Company Case Study Examples in Retail, Marketing, and Sales

    10 Companies Driving IoT, Data-Driven, Marketing Innovation

    The Internet of Things refers to networks of physical objects—devices, sensors, machines, vehicles, and even store fixtures—that are embedded with software and connectivity, enabling them to collect and exchange data. These objects aren’t simply transmitting technical status reports; they’re observing the physical world and reporting back in real time. What a customer touches, how long they pause in front of…

  • E-commerce and RetailSports Betting Global Market Outlook (2025 to 2029)

    Technavio: The Global Sports Betting Market Outlook (2025 to 2029)

    The global sports betting market is projected to grow by USD 221.1 billion between 2025 and 2029, at a CAGR of 12.6%. Technavio’s latest research outlines a rapidly evolving global sports betting landscape, shaped by digital transformation, regulatory reforms, and intensified regional participation. For marketing and sales professionals in the technology and media sectors, the insights from this report shed…

  • Artificial IntelligenceThe Evolution of Personalization: From Merge Tags to AI-Powered Journeys

    The Evolution of Personalization: From Merge Tags to AI-Powered Experiences

    What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate within a layered experience ecosystem: identity resolution, predictive decisioning, generative messaging, immersive AR/VR entry points, and AI-powered virtual assistants (VA) that accompany…

  • Artificial IntelligenceAntavo Global Loyalty Trends Report 2025: What’s Working, What’s Failing, and What’s Next

    Global Loyalty Trends 2025: What’s Working, What’s Failing, and What’s Next

    Antavo’s Global Customer Loyalty Report 2025 delivers a sweeping analysis of how loyalty is being redefined in the age of personalization, automation, and AI. Based on data from over 2,600 business professionals and 10,000 global consumers, the report captures the shifting priorities and strategic realignment of loyalty programs across industries. It is especially timely as brands face economic uncertainty, rising…

  • Content MarketingContentsquare: Agentic AI Driven Customer Experiences

    Contentsquare: Unlock Customer Experience Wins with Agentic AI-Powered Insight

    Your customers expect more than just functionality—they expect fluid, frictionless digital journeys that feel personalized and intuitive. But when journeys break down, the consequences are immediate: disengagement, abandonment, and churn. And with data scattered across platforms, understanding what’s really happening can feel impossible. Contentsquare Contentsquare eliminates that complexity with a unified, AI-powered digital experience platform that gives marketers, product teams,…

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