Digital Marketing
Articles Tagged digital marketing:
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Advertising Technology
Understanding the Psychology of Advertising
Great advertisers understand exactly how their audience thinks and what they respond to. While advertising strategies have evolved over the centuries, from shouting in marketplaces to personalized digital banners, the principles that make these messages persuasive have always been grounded in psychology. Businesses that effectively harness these principles don’t just attract attention—they inspire action. The Role of Psychology in Advertising…
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Sales and Marketing Training
The Top Online Marketing Activities for Solopreneurs, Small, and Medium-Sized Businesses in 2025
Running a small or medium-sized business (SMB) comes with unique challenges—limited budgets, small teams, and the constant pressure to stand out in a crowded digital landscape. Online marketing offers a cost-effective way to reach customers, build brand awareness, and drive sales. Still, the approach varies depending on the business size and whether it operates in a business-to-business (B2B) or business-to-consumer…
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Email Marketing & Automation
Wishpond: Elevating Your Marketing Strategy with an All-in-One AI-Powered Platform
Businesses face the daunting challenge of capturing leads, nurturing relationships, and converting prospects into loyal customers. The complexity of managing multiple marketing tools often leads to inefficiencies, fragmented data, and missed opportunities. Small to medium-sized enterprises (SMEs) particularly struggle with limited resources and the need for cost-effective solutions that deliver measurable results. Wishpond Enter Wishpond, a comprehensive marketing platform designed…
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Social Media & Influencer Marketing
Should You Leverage Awards in Your Marketing Strategy?
Winning an industry award can be a significant victory for companies, products, or individual professionals. But beyond the trophy and press release, business owners often ask: Do awards really move the needle in marketing? Let’s examine whether pursuing awards is a viable marketing strategy, backed by data and expert insights, and how to navigate the world of accolades without falling…
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Sales and Marketing Training
The Explosion, Erosion, and Meandering of Marketing and Sales Technology
There is an undeniable synergy in how industries evolve—news, food, music, transportation, or technology. The speed of transformation has accelerated due to rapid advancements in artificial intelligence (AI), automation, and digital connectivity. What once took decades to shift now happens in a matter of years—or even months. Marketing and sales technology, fueled by AI and automation, follow the same pattern:…
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Advertising Technology
Malvertising: How To Protect Your Brand’s Reputation From This Growing Reputation Threat
Digital marketing is continuously evolving, with new technologies reshaping the online landscape. In our connected world, emerging technologies like the Internet of Things (Iot) and virtual reality (VR) have opened up new advertising possibilities. However, not all of these developments are positive. Cybercriminals constantly refine their tactics, creating more sophisticated malware. Some, like ransomware, can lock down entire systems, causing…
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Content Marketing
When Should Your Corporate Website Get a Redesign?
A company’s website is one of its most valuable digital assets. It serves as the face of the brand, a primary marketing tool, and a key driver for lead generation, sales, and customer engagement. However, as business priorities shift and technology evolves, a website can quickly become outdated, ineffective, or even detrimental to an organization’s goals. Determining the right time…
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Analytics & Testing
How Social Signals Boost Your Online Presence in 2025: A Dual-Engine Approach
Social signals—interactions like likes, shares, retweets, and comments—act as a real-time pulse of your brand’s popularity and engagement on platforms like X, TikTok, and Instagram. These signals don’t just shine on social media; they ripple into your search engine visibility, driving traffic and credibility. But here’s the catch: while social media thrives on instant feedback, climbing search engine rankings (on…
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Content Marketing
Do Longer Posts Get More Views? A Data-Driven Analysis
Years ago, I analyzed Martech Zone and tried to identify whether my word count impacted the number of post views. The result was a minimal correlation, which encouraged me that the correct word count is the number of words necessary to explain your topic to your audience… and no more. Of course, this contradicts the advice of many SEO experts…
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Paid and Organic Search Marketing
The Role of Voice Search in Digital Publishing
Not so long ago, voice queries from a person to a computer were the stuff of sci-fi movies. More than 20% of people search for information on the Internet in this way almost every day. Demandsage The market for voice assistants is projected to grow to $53 billion by 2030. Grand View Research Voice search is a convenient way to…
