Dma
Articles Tagged dma:
-
Buying Into CTV Is a Start—But Consumption Demands More
For the first time, streaming TV viewership surpassed both cable and broadcast combined in May 2025, with Connected TV ( CTV ) accounting for 44.8% of total TV viewing in the U.S. Variety Whether this milestone is an anomaly remains to be…
-
Navigating Social Media Strategy for Multilocation Businesses: Is Hyperlocal Social The Right Solution?
Multilocation businesses face unique challenges in structuring their social media presence. With multiple physical locations, these companies must balance brand consistency, local relevance, and resource management. This article explores various approaches to social media strategy for multilocation businesses: Single Brand…
-
Timing Matters: Enhancing B2B Outreach Email Engagement for Optimal Results
In today's digital world, email remains a cornerstone of communication for businesses and individuals alike. However, achieving high email engagement and response rates is becoming increasingly challenging due to the sheer volume of emails flooding inboxes. Cold outreach may seem…