Reading Time: 3 minutes When emails bounce it can cause a lot of disruption. It’s important to get to the bottom of it – fast! The first thing we should start with is getting an understanding of all of the elements that go into getting your email to the inbox… this includes your data cleanliness, your IP reputation, your DNS configuration (SPF and DKIM), your content, and any reporting on your email as spam. Here’s an infographic providing a
38 Email Marketing Mistakes to Check Before Clicking Send
Reading Time: 3 minutes There are a ton more mistakes you can do with your entire email marketing program… but this infographic from Email Monks focuses on those ridonculous mistakes we make before clicking send. You’ll see quite a few mentions of our partners at 250ok on design and deliverability functionality. Let’s jump right in: Deliverability Checks Before we begin, are we set up for failure or success? Our sponsors at 250ok have an incredible solution that can help
The History of Email and Email Design
Reading Time: < 1 minute 44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol. When he showed colleague Jerry Burchfiel, the response was: Don’t tell anyone! This isn’t what we’re supposed to be working
Return Path vs 250ok: Email Deliverability Software and Services
Reading Time: 7 minutes Why does email deliverability matter? According to the 2015 Email Data Quality Trends Report by Experian, 73% of marketers reported having issues with email deliverability. Return Path has reported that over 20% of legitimate email goes missing. Undoubtedly, businesses encounter problems with deliverability, and that negatively impacts the bottom line. For years, Return Path has been the industry leader in the email deliverability space without much, if any, competition. With the arrival of 250ok, and a
What is DMARC? How Does DMARC Battle Email Phishing?
Reading Time: < 1 minute If you’re in the email marketing industry, you may have heard about DMARC. DMARC stands for Domain-based Message Authentication, Reporting and Conformance. For additional information, I’d highly recommend the Agari site and their DMARC documentation and resources page on the topic. According to the experts at 250ok, our email sponsor, here are the benefits of DMARC: Standardizes the operation and interpretation of the well-known and widely-deployed email authentication protocols SPF and DKIM. Assists you in