DMARC
Articles Tagged DMARC:
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Why Email Deliverability Is the Hidden Growth Metric Most Marketing Teams Overlook
For years, marketers have focused on optimizing open rates, click-through rates, conversion rates, and customer acquisition costs. While these metrics remain essential, there's another performance indicator quietly determining whether any of those metrics have a chance to succeed: email deliverability.…
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DNS Query: Understanding The Internet’s Phonebook
Think of the internet as a massive global city where every building has a specific coordinate, known as an IP Address (a string of numbers like 192.168.1.1). Since humans are much better at remembering names like MartechZone.com than long strings…
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Import, Modify, or Build Your SPF Record from Scratch
The details and explanation of how an SPF record works are detailed below the SPF Record builder. SPF Record Builder Here's a tool to add your own TXT record to your domain or subdomain for the emails you're sending from. SPF Record Builder v2.0.0Last…
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The Complete Guide to Defending Your Brand from Being Used as a Phishing Source
In late April 2026, attackers ran one of the most elegant phishing campaigns in recent memory against Robinhood customers. They didn't spoof a domain. They didn't compromise a mail server. They didn't steal a single credential from Robinhood itself. Instead,…
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ZeroBounce: Your All-in-One Inbox Placement and Email Deliverability Toolkit
Martech Zone readers can use code DELIVER23 to unlock 23% off PAYG credits and ZeroBounce One monthly plans. Hurry, this sale ends on April 30th! You spend weeks crafting the perfect campaign. The subject line is sharp, the offer is…
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Time To Spring Clean Your Email Marketing Program
The flowers are blooming, the air is crisp, and if you’re like most marketers, your email list has likely gathered some dust over the winter. Today, a set-it-and-forget-it mentality is a recipe for the spam folder. High-volume senders are now…
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Mailtrap Review: Transactional Email Infrastructure Built for FinTech Compliance and Scale
A delayed 2FA code locks users out. A missed KYC email stalls onboarding. A transaction notification in spam erodes trust. For FinTech companies - neobanks, payment gateways, lending platforms, digital wallets - email infrastructure isn't just about sending messages. It's…
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DMARC RUA Report Viewer
Every domain that publishes a DMARC record can receive daily aggregate reports — called RUA reports — from major mailbox providers (ISPs) like Google, Microsoft, and Yahoo. These reports tell you exactly which IP addresses are sending mail on behalf…
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Postmark: The Developer-First Email API for Reliable Bulk Sending
When your application triggers a password reset, a purchase receipt, or a critical account notification, every second of delay erodes user trust. For many developers, the nightmare isn't just a slow send; it’s the black hole of email delivery where…
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Email Header Analyzer
Every email you receive carries a hidden payload of technical metadata in the email header. While most people never look past the From and Subject lines, the full header tells the complete story of an email's journey: where it actually…
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Why BIMI Fails Without an SPF Record
The battle for attention is won in milliseconds. For years, marketers have optimized subject lines and preheader text to capture that fleeting moment of focus. Now, the frontier has shifted from text to visuals. Brand Indicators for Message Identification (BIMI)…
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Mystrika: Turn Cold Emails Into High-Converting Revenue Machines
For many growing agencies and sales teams, the daily reality of cold outreach is a frustrating cycle of invisible messages and silent inboxes. You spend hours researching prospects and crafting what you believe is the perfect pitch, only to have…
