There are a ton more mistakes you can do with your entire email marketing program… but this infographic focuses on the most common mistakes we make before clicking send. We’ve added a few of our own recommendations here before you ever even start building your first email. Deliverability Checks Before we begin, are we set up for failure or success? You should absolutely ensure that you configure your email marketing infrastructure properly. Dedicated IP –
YaySMTP: Send Email Via SMTP In WordPress With Microsoft 365, Live, Outlook, or Hotmail
If you’re running WordPress as your content management system, the system is typically configured to push email messages (like system messages, password reminders, etc.) through your host. However, this isn’t an advisable solution for a couple of reasons: Some hosts actually block the ability to send outbound emails from the server so that they’re not a target for hackers to add malware that sends emails. The email that comes from your server typically isn’t authenticated
How to Validate Your Email Authentication Is Set Up Correctly (DKIM, DMARC, SPF)
If you’re sending email at any type of volume, it’s an industry where you’re assumed guilty and have to prove your innocence. We work with a lot of companies assisting them with their email migration, IP warming, and deliverability issues. Most companies don’t even realize that they have a problem at all. The Invisible Problems of Deliverability There are three invisible problems with email deliverability that businesses are unaware of: Permission – Email service providers
Why Marketing and IT Teams Should Share Cybersecurity Responsibilities
The pandemic heightened the need for every department within an organization to pay more attention to cybersecurity. That makes sense, right? The more tech we use in our processes and day-to-day work, the more vulnerable we could be to a breach. But the adoption of better cybersecurity practices should begin with well-versed marketing teams. Cybersecurity has typically been a concern for Information Technology (IT) leaders, Chief Information Security Officers (CISO) and Chief Technology Officers (CTO)
What is Email Authentication? SPF, DKIM, and DMARC Explained
When we work with large email senders or migrate them to a new email service provider (ESP), email deliverability is paramount in researching the performance of their email marketing efforts. I’ve criticized the industry before (and I continue to) because the permission of email is on the wrong side of the equation. If internet service providers (ISPs) wish to guard your inbox from SPAM, then they should be managing the permissions to getting those emails
